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Justin Blackman - Write More Personality-er Workshop1Justin Blackman – Write More Personality-er Workshop

81 Ways to add punch, power & pop into your everyday writing. Learn how to write with your style in just 139 minutes

“Style Is The Stuff You Get Wrong” -Neil Gaiman

The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.

In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)

I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.

For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.

It’s the right way to get things wrong.

How it works

This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.

Here’s what you get:

  • Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
  • Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
  • Power Moves: Weird ways to make your readers take action (Science!)
  • Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
  • Checklists & Transition Lines: Print these out for one last look before you publish

… Plus an insult generator (?), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.

Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.


Check out The Personality-er Academy for everything you see here, plus a private group for feedback on your writing and live monthly coaching calls

The Workshop:

Welcome video

  • 2 mins
  • 47.1 MB


Section 1: White Belt Basics

Laying the groundwork

Introduction: Keys to Great Content

  • 7 mins
  • 674 MB

Module 1.1: Foundation & Punctuation

  • 11 mins
  • 820 MB

Module 1.2: Weasel Words & Bullets

  • 7 mins
  • 593 MB

Module 1.3: 7 Wonky Things & Power Moves

  • 10 mins
  • 916 MB

Module 1.4: Editing & Funny Rules

  • 5 mins
  • 543 MB

Section 2: Yellow Belt Techniques

Slightly more advanced writing techniques

Module 2.1: All The Feels (And Where To Have Them)

  • 10 mins
  • 620 MB

Module 2.2: Artists, Thieves & Ferris Bueller

  • 8 mins
  • 814 MB

Module 2.3: Sweeps, UNs & INGs

  • 5 mins
  • 385 MB


Your Insult Generator (Link & Demo)

  • 4 mins
  • 73.2 MB

Section 3: Black Belt Punch-Ups

More of the good stuff

Module 3.1: Pro Gamer Moves

  • 12 mins
  • 1.1 GB

Module 3.2: Comedy Techniques For Commoners

  • 11 mins
  • 1.01 GB

Section 4: Even More Personality-er-er!

Here are 24 MORE ways to stand out and make your already ice cold copy even cooler

Module 4.1: You, Me & UVPs

  • 10 mins
  • 150 MB

Module 4.2: Swiper Yes Swiping

  • 12 mins
  • 112 MB

Module 4.3: Discussions, Guarantees & Sam Elliott

  • 18 mins
  • 146 MB

Module 4.4: Rhymes & Name Drops

  • 11 mins
  • 88.2 MB

Module 4.5: The Only Email Template I Actually Use

  • 6 mins
  • 45.9 MB

Module 4.6: And Now You Write

  • 2 mins
  • 208 MB

Punch-ups, Breakdowns & Bonus Calls

Video walkthroughs and over-the-shoulder writing examples, plus bonus calls

Joey K. Punch-Up: Fitness Promo

  • 44 mins
  • 210 MB

Crystal H. Punch-up: Copy Services

  • 40 mins
  • 166 MB

Belinda W. Punch-up: Funny Blogs

  • 37 mins
  • 280 MB

Belinda W. Punch-up 2

  • 11 mins
  • 91 MB


My Launch Email Breakdown

  • 20 mins
  • 274 MB

Peter Tingle Email pt. 1 (The Ugly First Draft)

  • 10 mins
  • 73.2 MB

Peter Tingle Email pt. 2 (Big Changes)

  • 10 mins
  • 63.3 MB

Peter Tingle Email pt. 3 (The Punch-Up)

  • 12 mins
  • 52.9 MB

Peter Tingle Email Pt. 4 (Final Tweaks)

  • 8 mins
  • 108 MB

Bonus Call #1: Guest Funny Writer – Nick Gaudio

  • (1h 11m 47s)
  • 838 MB

Bonus Call #2: Real World Examples & Punch-ups

  • (1h 27m 18s)
  • 392 MB

Bonus Call #3: Comics, Beer & Branding

  • (1h 22m 47s)
  • 303 MB


PDFs, checklists, and all the good stuff from the videos

The Printable Personalty-er Punch List

  • 122 KB

Personality-er Transition Lines

  • 72.6 KB

Ablaut Reduplication & Adjective Order

  • 351 KB

Sins & Virtues

  • 83.8 KB

Beta Videos

Straight walkthrough of the slides

Write more personality-er video 1

  • 49 mins
  • 344 MB

Write more personality-er video 2

  • 31 mins
  • 219 MB
New workshop. Who dis?

There are 27 people in the U.S. named Justin Blackman, but I’m the one who matters right now. (#SorryOtherJustins)

I’m the guy who wrote 100 headlines every day for 100 days during The Headline Project. I’m also the guy who writes Brand Ventriloquist® voice guides for A-List clients like, Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Ashlyn Carter, Belinda Weaver, Bobby Klinck, and dozens of others. (I can drop more names but then I just have to pick ’em up and my back hurts.)

I’ve personally created killer copy for more than 429 people (and counting).

Along this ridiculous journey, I picked a quirk or three… and possibly schizophrenia. Yet, I also discovered some amayonaissing writing techniques.

And I watched how others stood out by either breaking or finding loop holes in traditional grammar rules.

As a card carrying word nerd, I’ve read damn near everything there is about persuasion, conversion, comedy, and creativity. And when I see or hear a funny line, I don’t just laugh or blow air hard through my nostrils at it… I break down WHY it was funny. Then I analyze the style and stash it in my brain for later use. And I find new things to add almost every dang day.
I go deeper on this shizz than anyone ever should.

Because of this nasty lil’ habit, I found the logic and patterns hiding behind techniques that make words compelling.

This workshop is all those delectable and super juicy bits, rolled into a smorgasbord of well-researched, tested, and proven writerly shenanigans.

This may sound super nerdy and strange (and it is) but this sciency approach is the source of my super power.

Popeye had spinach. I have em dashes.

Proof Content

Justin Blackman - Write More Personality-er Workshop2

Sale Page: https://www.justinblackman.com/copyworkshop
Archive: https://archive.ph/tEUNi

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Justin Blackman – Write More Personality-er Workshop
Original price was: $297.00.Current price is: $53.00. Add to cart