Original price was: $50.00.Current price is: $20.00.

In Stock

Digital Download: You will receive a download link via your order email

Purchase this course you will earn 20 Points worth of $2.00!


Buy Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Storytelling: Branding in Practice 2nd Edition

By: Klaus Fog, Christian Budtz, Philip Munch

Publication Date: October 8, 2010

Pages: 254

Format: Ebook (PDF)


As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

Table of contents:

  • Branding Through Storytelling

    Pages 15-27

  • The Four Elements of Storytelling

    Pages 31-46

  • Storytelling in Business

    Pages 49-58

  • The Company Core Story

    Pages 61-100

  • Authentic Raw Material for Storytelling

    Pages 103-126

  • Storytelling as a Management Tool

    Pages 131-160

  • Storytelling in Advertising

    Pages 163-181

  • When Storytelling Becomes Dialogue

    Pages 183-203

  • The Media as a Storytelling Partner

    Pages 205-221

  • Tearing Down the Walls

Pages 223-243

About the Author:

Klaus Fog holds a Masters Degree in Business Administration. He has worked with storytelling throughout his career, starting out as Marketing Director at leading Danish newspapers, Politiken and Ekstra Bladet. Later on, he co-founded the Danish division of Saatchi & Saatchi before being appointed Scandinavian Vice President at TV3 (a Nordic television group). Following his work here, he went on to contribute to the turnaround of the Danish national BizLearning station, TV2, as Sales & Marketing Director. From his chair in TV2 he could see how many companies were working in silos to great financial cost. Consequently, in 1996, Klaus Fog founded SIGMA, a culture and brand company specialising in the strategic use of storytelling to build a corporate culture and to shape brands. As head of SIGMA, Klaus has worked with at diverse number of international clients including: the LEGO Company, DT Group, Carlsberg, Oracle, Oticon, Ecco, Kraft Foods and Grundfos. Furthermore, Klaus Fog is an esteemed lecturer and co-author of the book Franchising – a business model for the future.

Christian Budtz holds a Masters Degree in Communication and Corporate Studies from the year 2000. He is the former head of the Student Organisation under the Danish Marketing Association and freelance journalist at the leading Danish youth culture magazine, Chili. Christian Budtz is an experienced planner and concept developer. At SIGMA Christian specialised in branding through storytelling and strategic communication for a number of international accounts, such as LEGO, Carlsberg, Kraft Foods and Oracle. Since 2006 Christian has worked as a Chief Consultant and Strategic Brand Planner at the Danske Bank Group, Scandinavia’s largest retail bank, developing brand strategies and integrated campaigns on a pan-Nordic level – with a primary focus on Denmark, Norway, Northern Ireland and the Baltics. He has written several articles on storytelling for key Danish business publications and international industry leading media, such as BrandRepublic, Brandchannel.com and AdvertisingAge.

Philip Munch holds a Masters Degree in Literature and Rhetoric. He is an experienced advisor on corporate culture, PR and branding. At SIGMA Philip has solved projects for companies across different lines including Coloplast, DT Group, TDC, Kraft Foods, STARK and Carlsberg. Across the projects, he has worked with authentic storytelling as a way of defining the core value of organisations/products to support corporate strategy and shape the brand. Since 2008 Philip has worked with PR and Corporate Branding at the pharmaceutical company Novo Nordisk. He is an expert in narrative and has published articles in specialised media as well as in the largest Danish business publication Børsen. He is also the author of the book Headless Drama.

Get Download Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition at Forimc.net today!

Salepage: https://www.springer.com/gp/book/9783540883487
Archive: https://archive.ph/wip/QBsqn

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Buy the Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?
  • Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition course.
  • 100% Safe Checkout Privateness coverage
  • Communication and encryption of sensitive data.
  • All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.
How can this course be delivered?
  • After your successful payment this “Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
How Do I Track Order?
  • We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
  • We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
0 Cart
Klaus Fog Others Storytelling Branding in Practice 2nd Edition 250x343 1 | eSy[GB]
Klaus Fog & Others – Storytelling: Branding in Practice 2nd Edition
Original price was: $50.00.Current price is: $20.00. Add to cart