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Justin Blackman – Write More Personality-er Workshop
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Buy Justin Blackman – Write More Personality-er Workshop Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
Justin Blackman – Write More Personality-er Workshop
81 Ways to add punch, power & pop into your everyday writing. Learn how to write with your style in just 139 minutes
“Style Is The Stuff You Get Wrong” -Neil Gaiman
The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.
In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)
I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.
For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.
It’s the right way to get things wrong.
How it works
This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.
Here’s what you get:
- Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
- Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
- Power Moves: Weird ways to make your readers take action (Science!)
- Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
- Checklists & Transition Lines: Print these out for one last look before you publish
… Plus an insult generator (?), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.
Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.
LOOKING FOR MORE COACHING?
Check out The Personality-er Academy for everything you see here, plus a private group for feedback on your writing and live monthly coaching calls
The Workshop:
Welcome video
- 2 mins
- 47.1 MB
Preview
Section 1: White Belt Basics
Laying the groundwork
Introduction: Keys to Great Content
- 7 mins
- 674 MB
Module 1.1: Foundation & Punctuation
- 11 mins
- 820 MB
Module 1.2: Weasel Words & Bullets
- 7 mins
- 593 MB
Module 1.3: 7 Wonky Things & Power Moves
- 10 mins
- 916 MB
Module 1.4: Editing & Funny Rules
- 5 mins
- 543 MB
Section 2: Yellow Belt Techniques
Slightly more advanced writing techniques
Module 2.1: All The Feels (And Where To Have Them)
- 10 mins
- 620 MB
Module 2.2: Artists, Thieves & Ferris Bueller
- 8 mins
- 814 MB
Module 2.3: Sweeps, UNs & INGs
- 5 mins
- 385 MB
Preview
Your Insult Generator (Link & Demo)
- 4 mins
- 73.2 MB
Section 3: Black Belt Punch-Ups
More of the good stuff
Module 3.1: Pro Gamer Moves
- 12 mins
- 1.1 GB
Module 3.2: Comedy Techniques For Commoners
- 11 mins
- 1.01 GB
Section 4: Even More Personality-er-er!
Here are 24 MORE ways to stand out and make your already ice cold copy even cooler
Module 4.1: You, Me & UVPs
- 10 mins
- 150 MB
Module 4.2: Swiper Yes Swiping
- 12 mins
- 112 MB
Module 4.3: Discussions, Guarantees & Sam Elliott
- 18 mins
- 146 MB
Module 4.4: Rhymes & Name Drops
- 11 mins
- 88.2 MB
Module 4.5: The Only Email Template I Actually Use
- 6 mins
- 45.9 MB
Module 4.6: And Now You Write
- 2 mins
- 208 MB
Punch-ups, Breakdowns & Bonus Calls
Video walkthroughs and over-the-shoulder writing examples, plus bonus calls
Joey K. Punch-Up: Fitness Promo
- 44 mins
- 210 MB
Crystal H. Punch-up: Copy Services
- 40 mins
- 166 MB
Belinda W. Punch-up: Funny Blogs
- 37 mins
- 280 MB
Belinda W. Punch-up 2
- 11 mins
- 91 MB
Preview
My Launch Email Breakdown
- 20 mins
- 274 MB
Peter Tingle Email pt. 1 (The Ugly First Draft)
- 10 mins
- 73.2 MB
Peter Tingle Email pt. 2 (Big Changes)
- 10 mins
- 63.3 MB
Peter Tingle Email pt. 3 (The Punch-Up)
- 12 mins
- 52.9 MB
Peter Tingle Email Pt. 4 (Final Tweaks)
- 8 mins
- 108 MB
Bonus Call #1: Guest Funny Writer – Nick Gaudio
- (1h 11m 47s)
- 838 MB
Bonus Call #2: Real World Examples & Punch-ups
- (1h 27m 18s)
- 392 MB
Bonus Call #3: Comics, Beer & Branding
- (1h 22m 47s)
- 303 MB
Downloads
PDFs, checklists, and all the good stuff from the videos
The Printable Personalty-er Punch List
- 122 KB
Personality-er Transition Lines
- 72.6 KB
Ablaut Reduplication & Adjective Order
- 351 KB
Sins & Virtues
- 83.8 KB
Beta Videos
Straight walkthrough of the slides
Write more personality-er video 1
- 49 mins
- 344 MB
Write more personality-er video 2
- 31 mins
- 219 MB
New workshop. Who dis?
There are 27 people in the U.S. named Justin Blackman, but I’m the one who matters right now. (#SorryOtherJustins)
I’m the guy who wrote 100 headlines every day for 100 days during The Headline Project. I’m also the guy who writes Brand Ventriloquist® voice guides for A-List clients like, Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Ashlyn Carter, Belinda Weaver, Bobby Klinck, and dozens of others. (I can drop more names but then I just have to pick ’em up and my back hurts.)
I’ve personally created killer copy for more than 429 people (and counting).
Along this ridiculous journey, I picked a quirk or three… and possibly schizophrenia. Yet, I also discovered some amayonaissing writing techniques.
And I watched how others stood out by either breaking or finding loop holes in traditional grammar rules.
As a card carrying word nerd, I’ve read damn near everything there is about persuasion, conversion, comedy, and creativity. And when I see or hear a funny line, I don’t just laugh or blow air hard through my nostrils at it… I break down WHY it was funny. Then I analyze the style and stash it in my brain for later use. And I find new things to add almost every dang day.
I go deeper on this shizz than anyone ever should.
Because of this nasty lil’ habit, I found the logic and patterns hiding behind techniques that make words compelling.
This workshop is all those delectable and super juicy bits, rolled into a smorgasbord of well-researched, tested, and proven writerly shenanigans.
This may sound super nerdy and strange (and it is) but this sciency approach is the source of my super power.
Popeye had spinach. I have em dashes.
Proof Content
Sale Page: https://www.justinblackman.com/copyworkshop
Archive: https://archive.ph/tEUNi
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