PPC Wins – Dennis Moons



PPC Wins – Dennis Moons


PPC Wins – Dennis Moons… This is a list of over 150+ tactics that I’ve put together from working with around 110 clients, managing $5M in ad spend over the last 12 years.

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PPC Wins – Dennis Moons

PPC Wins - Dennis Moons

Introducing PPC Wins

PPC Wins is a database of 150+ highly actionable PPC tactics that will help your campaigns get higher quality visitors which will lead to higher profits.

Who is this for?

PPC Wins is perfect for all advertisers that always want to know the next thing to try in their Google Ads campaigns.


If you’re running Google Ads for multiple clients, this offer really is a no-brainer.

You’ll have access to a whole set of tactics that can deliver great results for your clients.

Ecommerce businesses

Ideal if you’re looking for small tweaks you can make to your campaigns that will have a meaningful impact!

For every PPC Win you’ll get the following:

  • Short description
  • Detailed explanation on how to implement this in your account
  • 4 filters to drill down and find the tactic that you can use right now

Here are the different filters you can use.

Choose amongst one of 10 categories to improve the parts of your campaigns where you are underperforming:

Ads – Ad Extensions – Bidding – General – Keywords – Product Feed – Settings – Structure – Targeting- Website Optimization

Filter by scope to find the tactics that you need right now:

  • All campaigns
  • Search Ads
  • Shopping Ads
  • Display Ads
  • YouTube Ads

Filter by expected impact to make sure you tackle the most important parts first:

  • High: direct impact on sales and/or profit
  • Medium: direct impact on cost
  • Low: changes with a smaller indirect impact

Filter by effort involved, so you can get REALLY quick wins:

  • High: look at various reports, analyze and add your own creativity
  • Medium: look at report and decide what to do
  • Low: requires just a few clicks

The “effort involved” is usually also a good estimate of how advanced a tactic is. If it just requires a click, you can do this as a beginner. But if you need to look at reports and draw conclusions, that’s probably more advanced.

Each of these 150+ tactics comes directly from experiments and tests I’ve done over 12 years of running Google Ads campaigns

This is a challenge I was also facing at the start of my career.

At first, I was doing a little of everything: add keywords, rewrite ads, change bids, etc.

I didn’t know what would move the needle, so I did a little of everything.

Since I was doing this work for clients, I wanted to be as efficient as possible with my time. If I could deliver them the results in half the time, my hourly rate would also double ?

So over time I did find some things that worked better than others.

And I was able to apply them to new clients and new campaigns.

I’ve been continually updating that list of tactics over the years. Keeping track of what works well and what doesn’t.

Today, that has turned into a database full of ideas.

This is a list of over 150+ tactics that I’ve put together from working with around 110 clients, managing $5M in ad spend over the last 12 years.

And now you can get access to it too!

Here is what’s included inside PPC Wins…

All 150+ PPC Wins

You’ll get every single tactic that I use daily to optimize and scale the campaigns of my clients.

The Wins are divided in 10 categories, each tackling a specific part of your campaigns.

Every PPC Win is accompanied by:

  • Detailed description on how to implement it
  • Expected impact: ? / ? ? / ? ? ?
  • How much work it takes to get this win

Video: How I Use These PPC Wins

In this video I’ll show you how I use these PPC Wins in my own workflow.

I’ll also share some tips to help you make the biggest impact.

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