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How to Serve Customers Using Social Media

By: Jeff Toister

Level: Appropriate for all

Duration: 43m 1s

Released: May 25, 2016


Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor. By adapting customer service principles to the unique challenges of social media, you can ensure that your online service accurately reflects the organization’s brand. In this course, customer service expert Jeff Toister helps you develop communication guidelines for your reps. Then he helps you figure out what social media platforms and review sites your customers frequent, so you can listen intently, engage your fans, respond to complaints, and offer proactive service. Last, Jeff explains the value of online self-help options (from FAQs to online tutorials) and how to make them easy for your customers to use.

Topics include:

  • Identifying key social media platforms
  • Communicating with customers in your brand’s voice
  • Listening and responding to customers on social media
  • Listening to customer feedback on review sites
  • Making self-service easy for customers


  • Introduction
  • 1. Serve Customers via Social Media
  • 2. Manage Review Sites
  • 3. Manage Self-Service
  • Conclusion


Jeff Toister is a customer service expert and Fortune 500 consultant who improves service at the highest levels.

Jeff Toister is a customer service expert and president of Toister Performance Solutions, Inc., a consulting firm that has helped companies improve customer service at the highest level for more than 20 years. His clients include Fortune 500 firms, midsize companies, municipal agencies, nonprofit organizations, and even small businesses like his local plumber. His innovative solutions have helped clients improve customer satisfaction, sales, and efficiency.

Jeff is also the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It. Using examples from well-known companies, real stories from frontline employees, and the latest scientific research to highlight the challenges customer service employees experience every day, Service Failure delivers straightforward solutions for overcoming these obstacles.

He is also a nationally recognized employee training expert and was one of the first people to receive the Certified Professional in Learning and Performance (CPLP) certification from the American Society for Training and Development. He has spoken at conferences and events throughout the country and has even been featured in two advertising campaigns to promote the benefits of the CPLP certification.

Jeff lives in California and serves clients throughout the United States.

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Archive: https://web.archive.org/web/20160909050059/https://www.lynda.com/Business-Skills-tutorials/How-Serve-Customers-Using-Social-Media/456349-2.html

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