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Twitter Marketing: Advertising

By: Megan Adams

Skill Level: Beginner

Duration: 1h 49m

Released: March 24, 2018 


Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes.

This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

  • Twitter ad types
  • Creating a powerful Twitter profile
  • Targeting an audience
  • Using keyword, interest, behavior, and advanced targeting methods
  • Setting up budgets and bids
  • Creating a campaign
  • Managing tweets
  • Viewing campaign reports and insights


  • Introduction
  • 01. Get started
  • 02. Prepare for Success
  • 03. Foundations of Twitter Ads
  • 04. Basic Targeting Methods
  • 05. Advanced Targeting Methods
  • 06. Bid Configuration
  • 07. Create a Campaign
  • 08. Manage Creative
  • 09. Review Analytics
  • Conclusion


Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.

Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.

Get Download Megan Adams – Twitter Marketing: Advertising at Forimc.net today!

Archive: https://web.archive.org/web/20180531183825/https://www.lynda.com/Twitter-tutorials/Twitter-Marketing-Advertising/659288-2.html

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Unlock your full potential with Megan Adams – Twitter Marketing: Advertising courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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Megan Adams – Twitter Marketing: Advertising
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