Justin Smith – The Facebook Global Monitor

The Facebook Global Monitor: Tracking Facebook in Global Markets

As very close followers of Facebook’s growth and metrics, we at Inside Facebook have been absolutely astounded by Facebook’s international growth in 2009 and 2010. While Facebook’s international audience totaled 34 million people at the beginning of 2008, on the first day of 2009 that number had increased to 95 million – nearly 70% of the total Facebook audience. Today, it’s nearly 300 million of Facebook’s 400 million active users.

What’s more is that dozens of these markets are still growing at double digit rates every month – and for many, those growth rates are increasing. Facebook’s growth rate accelerated by at least 25% in 51 countries in one recent quarter. Its quarterly growth rate more than doubled in 28 of those countries.

Now translated into over 100 languages, Facebook has shown that it can penetrate nearly one third of the entire national population in multiple developed markets, and we expect this to be true of many more countries in the near future.

As a result of this explosive growth, Inside Facebook has created a premium data report called the Facebook Global Monitor. The Global Monitor is designed to provide vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.

Each month, the Facebook Global Monitor will provide the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor will provide alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.

See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.

The Facebook Global Monitor is only available through Inside Facebook Gold, our data and analysis membership service. For those interested in learning more, please visit Inside Facebook Gold to see what is available in the full offering.

As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2010!

Facebook Global Monitor

Tracking Facebook in Global Markets

Contents

I. Introduction: 2008 – The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

• Last 12 months
• Last 90 days
• Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

• Last 12 months
• Last 90 days
• Last 30 days

III. Emerging Market Analysis

1. Growth Projections

• Next 30 days
• Next 90 days
• Next 12 months

2. Technical Alerts

• Breakout Markets: Last 90 Days
• Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa
2. Asia / Pacific
3. Europe
4. North America
5. South America

V. Country Updates

1. Argentina
2. Australia
3. Austria
4. Bahamas
5. Bahrain
6. Bangladesh
7. Belgium
8. Bolivia
9. Bosnia & Herzegovina
10. Brazil
11. Bulgaria
12. Canada
13. Chile
14. China
15. Colombia
16. Costa Rica
17. Croatia
18. Cyprus
19. Czech Republic
20. Denmark
21. Dominican Republic
22. Ecuador
23. Egypt
24. El Salvador
25. Finland
26. France
27. Germany
28. Ghana
29. Greece
30. Guatemala
31. Honduras
32. Hong Kong
33. Hungary
34. Iceland
35. India
36. Indonesia
37. Ireland
38. Israel
39. Italy
40. Jamaica
41. Japan
42. Jordan
43. Kenya
44. Kuwait
45. Lebanon
46. Lithuania
47. Luxembourg
48. Macedonia
49. Malaysia
50. Maldives
51. Malta
52. Mauritius
53. Mexico
54. Morocco
55. Netherlands
56. New Zealand
57. Nicaragua
58. Nigeria
59. Norway
60. Oman
61. Pakistan
62. Palestine
63. Panama
64. Paraguay
65. Peru
66. Philippines
67. Poland
68. Portugal
69. Puerto Rico
70. Qatar
71. Romania
72. Russia
73. Saudi Arabia
74. Serbia
75. Singapore
76. Slovakia
77. Slovenia

78. South Africa
79. South Korea
80. Spain
81. Sri Lanka
82. Sweden
83. Switzerland
84. Taiwan
85. Thailand
86. Trinidad and Tobago
87. Tunisia
88. Turkey
89. Ukraine
90. United Arab Emirates
91. United Kingdom
92. United States
93. Uruguay
94. Venezuela
95. Vietnam

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