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Local Marketing Foundations

By: John Jantsch

Level: Beginner

Duration: 43m 47s

Released: May 1, 2019


94% of local buyers start their search online—even if they’re just going to purchase something around the corner. That’s why it’s more important than ever for local businesses to have a digital presence. In this course, John Jantsch explains how to put your business on the map using the most up-to-date local marketing strategies. Learn how to set up a business profile on Google, add your listing to popular services like Yelp and Facebook, and start creating content specifically for local customers. Plus, find out how to work with local partners, media, and advertisers, and get the most value from your marketing budget.


  • 01.Introduction
  • 02.Google My Business
  • 03.Directories and Citations
  • 04.Community Content
  • 05.Community-Based Outreach
  • 06.Advertising
  • 07.Conclusion


John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers. John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a must listen by Fast Company. He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. Johns practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

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Salepage: https://www.linkedin.com/learning/local-marketing-foundations
Archive: https://archive.ph/wip/GUqZ3

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John Jantsch – Local Marketing Foundations
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