Remarketing Dynamite

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Remarketing Dynamite

With Rob Sieracki Full Training Available Now

How to Get the Biggest Bang for Your Buck from the Most Explosive Traffic Weapon on the Planet…for as low as $39

Dear Online Marketing Professional:

The “Gumball” Days of AdWords are Back!

Yes, You Can Put $1 In and Get $3 Out Again

IF You Know How to Twist the Remarketing Crank

Way back in the olden days of 2002-2007, I used to preach the gospel of the Google AdWords gumball machine and testing lab…

• How to put in $1 and get $3 back
• How to use AdWords to do quick and inexpensive marketing research
• How to harness AdWords as a testing lab for your offers, headlines, book and seminar titles
• How to perfect your sales pitch on AdWords before scaling up on other advertising platforms!

Ah, those were the days.

But like Dan Kennedy says, everything that works in marketing eventually becomes illegal.

Nowadays, you gotta be an AdWords blackbelt to do the “gumball” or “test lab” stuff.

And that’s for modest-competition markets.

If you’re in a fierce, bloodthirsty, highly-competitive market? Forget it.

You’d best get your message and offer tuned tight as a snare drum BEFORE you take it to AdWords.

Or your ham sandwich will get smashed to the floor before you can ever take a single bite.

The glory days are over.

Or are they?

Thanks to Remarketing, The Gumball Machine is Back!

With Remarketing, IF you know the shortcuts, you can put in $1 and get $3 back.

You can test ads and offers to low-cost traffic before spending the big dollars on cold traffic.

You can hone your message in a safe Remarketing “prototype” laboratory before scaling up.

You can run experiments with traffic that costs 1/3 or less the price of cold traffic.

You can pay less for that traffic than ANY other advertiser on Google pays.

If you know how.

Why Remarketing is Now Job Number Uno for Online Marketers…Even if You Don’t Use the Rest of Google AdWords At All

Real simple: If your offer does not convert with warm, remarketing traffic, why would you expect it to convert with cold traffic?

If your offer doesn’t convert with people who have been to your website, know your name, and know your product…why would it ever convert with people who’ve never heard of you?

Right?

And yet, many online marketers are completely ignoring this warm, low-cost “testing pool” and diving stark naked into the icy waters of the cold-traffic Atlantic.

And paying for it big time. Crash-bombing into Google AdWords and turning their nice shiny airplane into a twisted pile of burn wreckage.

Why? Especially when you can use a low-maintenance, inexpensive strategy to craft your USP and offer to a diamond-sharp point?

Rob Sieracki and Ox Optimal have steered hundreds of millions of dollars in remarketing strategies, perfecting them to the same diamond sharp point.

Robert Sieracki is the Director of Ox Optimal and was one of the founding members of RocketClicks. Rob orchestrates and tames huge PPC campaigns. He and his team members have perfected the inner workings of hundreds of high-ad-spend AdWords accounts.

If Rob’s strategies don’t pay, he loses clients. Period.

Because Rob’s check is not determined by how much money his clients spend… but by how much revenue his clients earn!

Rob’s got skin in the game. Always has.

Never trust an ‘expert’ who doesn’t.

With most remarketing experts and platforms, your numbers are squishy. Fuzzy. A matter of opinion. I don’t like fuzzy when it comes to money.

Unless you consider your money a “matter of opinion,” you’d be best listen to Rob and his team.

If Rob Doesn’t Show You at Least 5 Things that Make You Go…

• “Wow, I didn’t realize you could do that with Remarketing…”
• “I thought this would be overwhelming. It’s not. I can do this!”
• “I had no idea Remarketing could reach into those nooks and crannies”
• “That tactic will work perfectly for MY offer/list/product/market/service”
• “Yes this will lower my traffic costs by 20% or more”
• “Yes this will increase my conversions by 20% or more”
• “This will make me a lot more money in 2018 and beyond”

If Rob doesn’t blow your hair back in the first 45 minutes then I’ll happily return your money.

How can I be so confident?

If you sensibly and conservatively add remarketing to your mix, with a simple approach, you can boost your leads and conversions by 5-10%. Without a great deal of time or effort.

On the other hand, if you apply Rob’s full suite of remarketing methods, you can increase your leads and conversions by 15-30%. Because a very large number of people who visit your website could convert… could buy… would buy… but they will NOT convert because you didn’t take enough bites of the apple.

• They didn’t understand your offer the first time
• You didn’t hit the right emotional button
• You didn’t use the hook that would reach them
• They’re in a different spot today than they were 2 weeks ago
• They hadn’t seen your product #2… or #3…. or #4

So they left and bought from someone else.

In addition to the fact that Rob plays with skin in the game… he’s also forgotten more about Google AdWords than most people know!

Rob and I go back almost a decade. Rob was one of the founders of RocketClicks, one of the first agencies to take “Planet Perry” ideas and scale them up to serving 100+ clients. RocketClicks was one of the first really serious AdWords agencies period.

Rob witnessed every kind of Google account and business you can imagine… from satellite dishes to newspapers to health supplements to cell phones to web services to biotech. He served B2B, B2C, companies that sold directly on the web, ecommerce, lead generation… from companies that sold without any sales people at all to firms that drove people to call centers.

Eventually Rob left and started Ox Optimal, a boutique PPC management firm that rejects traditional compensation models (which incentivize firms to spend the client’s money) and soon he was managing traffic for the Green Bay Packers and many other companies.

Last year one of my biggest clients decided to stop outsourcing their PPC and bring everything in-house. They hired me to coach them through the process of putting their AdWords and Facebook accounts back into the hands of their employees.

They were spending hundreds of thousands of dollars per month and no hiccups were permissible. So I brought in Rob as my topic expert and he has continued to look over their shoulder. The transition was successful and the business continues to grow 30% per year.

Rob does not manage their traffic. He just watches over their shoulder and teaches them and their staff how to keep their rocket ship rising at a double-digit clip.

Another thing I like about Rob is that he’s a musician. Steve Jobs said that of his very most talented engineers and designers, every single one of them had a very special place in their life for music. Rob plays the bass and in this picture he’s playing “The Hostages are Getting Bored” with his band SlanderCannon:

Rob doesn’t just dabble in bass. Rob possesses his bass. He’s been honing his craft for years. Rob is a true artist. And when we were meeting with my client who was spending over a million dollars a year on AdWords, Rob was performing some beautiful jazz with those campaign reports.

I said, “Man you must be a numbers and analytics guy.”

He showed me his Marketing DNA report. What it said was that he’s not an analytics guy! But he explained: “I don’t like numbers. What I like is the art of numbers. I like what they mean. I like the spaces they open up. I like the stories they tell. I like the possibilities they present.”

Rob Sieracki is a musician of Google AdWords. And like all great musicians, he bends the rules and often breaks them. He plays “wrong” notes that sound so beautiful, they’re almost heavenly. Rob has been deeply immersed in the art of Pay Per Click for a decade and a half. In this training you’ll discover what I’m talking about.

And Rob’s got the real-world proof too.

Get Remarketing Dynamite – Perry Marshall, Only Price 49$

Massive Revenue Growth

Dear Rob,

The timeframe: We run ads for 30 days — then we run an email series for 30 days trying to get people to redeem who validated the initial offer. Redeeming the offer — that’s the only place where revenue comes into play.

High level results:

(lead results)

Total Leads: 99,754

Cost: $48,995.73

(revenue results, down funnel)

830 Orders

$236,670 Revenue (thru today)

 Return On Ad Spend is 4.83 [over time that aged in to be 5.5 ROAS]

Initial lead cost was $0.49/lead. That should come down next time, with the landing page and ad test wins realized.

Net revenue after ad spend: $220,478 [actual / final number]. About $7,350 per day average, incremental.

Why Remarketing Makes AdWords and PPC New Again

In the early days of AdWords, it was “spray and pray.” You would grab as many keywords as you could possibly find and sling mud against the wall.

And if you even halfway knew what you were doing, it worked.

A few years later, if you wanted to wedge into a tight market, you did something completely different:

You honed in on ONE keyword. Maybe even one EXACT MATCH keyword.

And even if you labored for six weeks on that one keyword, you just hammered down and tested until you nailed that thing.

And THEN you expanded from there.

Six months later you might have 1000 keywords but it all started with “chiseling your way in” at first.

Well now, in a great many markets, you can’t even do that.

The place where you chisel your way in is… remarketing!

Those people already came to your site.

But in my experience (RECENT experience with PROOF and numbers) anywhere between 10% and 30% of the people who visit your website would buy from you and could buy from you. And the time is right…

But they didn’t buy from you.

And they didn’t opt in.

And they didn’t sign up for your podcast or anything else.

So you are destined to completely miss them unless you use retargeting.

Well what’s cool is that 10% to 30% can be reached affordably and they are warm and to some degree they fit your ideal customer profile so they are perfect for testing ads and offers and headlines and subject lines. And book titles and product names and everything else.

You can build “Virtual Autoresponder” sequences.

You can adjust the timing… this comes on day 1, this other thing shows up day 2.

And as they see your advertising around the web, they become intrigued.

I’m getting that from my ads and blog posts now. Yesterday I was the guest on a podcast and the interviewer mentioned a blog post that he’d seen because of my retargeting.

This works, folks. And from my almost-20 year perspective on PPC, I have seen that

1. there is always a part of PPC where a giant mob of people is pounding away (like a bunch of six year olds playing soccer… you can’t see the ball but you can see the mob of kids) and…
2. there is always a part of PPC that most people are ignoring. They don’t realize it’s an art form, they don’t realize there’s all kinds of possibilities and methods and techniques that hardly anyone is applying, simply because it’s not “sexy” enough or “hot” enough.

Well right now, #1 is Google and Facebook ads, the way most people do them.

Category #2 is YouTube ads and Remarketing.

Remarketing is new again because there are so many options you now have to link Google Analytics and custom audiences with Google retargeting so you can hit the EXACT people you need with the exact message, and do it with ease.

For Just $299 (or Less) This is a No Brainer…

“But Perry, I can’t afford this…”

If you can’t afford $39 plus a New Renaissance membership (or $299 if you don’t like memberships)… then you probably should quit and get a job.

Seriously, can you afford to NOT do this? This is found money. Laying on the ground, waiting for you to pick up. So many AdWords advertisers are gun shy, because AdWords is thick with competition and cold traffic is often icy – Titanic sunk beneath frigid waters icy.

But Remarketing is warm. And, if you do it right, it’s HOT.

If a visitor comes to your website and does nothing, you lose them forever. Even if they are ideal in every other way.

But if you implement Rob’s strategies, you make sales to visitors who would otherwise vanish into the ether. 5% to 30% more leads and sales!

So… how many additional sales would you need to make to pay for a $299 course?

A half of a sale? One sale? Three sales?

MANY Planet Perry members will pay for this training with one third of one sale!!!

And that’s assuming you pay full ride, $299. New Renaissance Members pay only $39 in addition to their $99/month membership fee. If you are spending more than $100 per month on traffic you MUST attend this training.

Remarketing is hugely underestimated – You can double your conversion rate if you follow Rob’s instructions.

You could recoup your investment on day one.

“But Perry, Google AdWords drives me crazy. I wanna pull my hair out. This is just one more thing I’d have to manage…”

Compared to regular Google AdWords and Facebook, Remarketing is very low maintenance.

In fact, you will have Rob’s “80/20 remarketing strategy” up and running within a hour of the first session! And because Remarketing is inherently more profitable than regular AdWords, you don’t need to micromanage it.

Plus, if you want to stay relevant in online marketing, you must have a thorough understanding of Remarketing. And there’s no better person to get that from than Rob Sieracki.

“But Perry, if Remarketing is lower maintenance and less expensive than AdWords, why do I need to pay for a $299 course?”

You need to invest in this. Because just like Google AdWords, if you just dive in and do Remarketing, you will pay LOTS of stupidity tax. 50% to 90% of your money will be wasted. And Google will be only too glad to take your money and they will NEVER give it back.

Yes, I know Google has a great brand and great properties. I know that Gmail is great and Google Maps is great and it’s a great search engine and all the rest. People trust Google and it’s one of the best brands in the world.

But Google is a vicious machine and they are here to extract your money. Google is not Caspar the friendly ghost. Google is on the prowl. They want your money.

So if you are not willing to spend $39 or $299 to understand this then either you have no intention of doing remarketing… or else you are a fool.

“But Perry, I know everything I need to know about Remarketing, I don’t need this.”

I doubt that.

But IF you’re a master of Attribution Modeling already, then, yes, you may know everything you need to know. (Although you will stilldiscover new things from Rob that you didn’t know before.)

If you’re not a master of Attribution Modeling…Rob will take you into PPC spaces you did not know might even exist. (Your competitors don’t know they exist either.)

• How to use AdWords as deliver service and Analytics as targeting device to target any custom segment
• How to think like an engineer, alter your bidding strategy to increase your reach into the dark spaces of PPC. That’s not possible in a lot of types of 3rd party delivery systems.

The kinds of high-level remarketing we’re doing, nobody has come to us or Rob with that already built in. Everyone else is at a 2 and we’re pushing 11.

“But Perry, I don’t even mess with AdWords anymore. Why do I need this?”

Remarketing, probably for the next 1-3 years, is a great way to test offers, unique selling propositions, sales funnels inexpensively before you roll them out to any other advertising platform.

And you can discover how to master this powerful tool for as low as $39!

Get Remarketing Dynamite – Anonymous, Only Price 49$

With Remarketing Dynamite You Get Two Power-Packed Lessons with My Favorite Remarketing Genius, Rob Sieracki

By the end of the 2 Sessions you’ll possess…

• 80/20 “hacks” so you can begin SOME implementation that you can then build on over time. (Rob will give you an easy version that will be up and running within 30 minutes of our first training session)
• Are you an agency or consultant? How to easily SELL remarketing to your website advertising clients. (Even when they’ve resisted in the past, claiming that they shouldn’t have to pay twice for traffic they already bought once)
• How and why this is a great way to make more money easily.
• “I tried remarketing and it did not work. I got poor value clicks that did not lead to sales.” Rob explains what didn’t work and why
• How to tell if your remarketing is a waste of money because it’s bringing back people who would have come back anyway
• How to get more conversions using google remarketing? When your business is down and you’re not getting leads
• Tips for optimizing your campaigns: Banners vs Text ads; Ad sizes; bid strategies
• Virtual Autoresponders: How to use Remarketing to automatically deliver a follow up sequence of different ads after someone has taken a specific action like landing on a designated page of your website
• What if you are just starting out with online advertising? How rank beginners should approach remarketing
• Which levers to flip in the adwords cockpit for re-marketing (the AdWords interface is a bit overwhelming these days)
• How narrow or broadly you want to remarket, and to who
• What budget or cost you should use compared to your main campaign
• The ideal number of offers and ads you need to have to prevent ad fatigue
• Google vs. other ad networks: Facebook, AdRoll, Yahoo, Media Forge, Criteo, AdBuyer, Fetchback
• If you use multiple ad networks, will you compete with yourself? Should you?
• How to set your frequency caps and parameters so as to re-capture the hot users yet not “creep out” everyone else
• Step by step instructions on how to set up an audience that targets one single landing page – and NOT show your ad to those who have already converted
• What to do if you have been “banned” from remarketing
• How to make Remarketing Lists for Search Ads (RLSA) work for you (You tried a 40% increase bid adjustment with minimal impact… only to be told by Google it should be higher, like 100% or more. You felt like you were playing Poker in a Las Vegas casino.)
• Setting up remarketing from AdWords vs. setting it up from Google Analytics. Which one to use and when
• What to do when you create an audience and it gets disapproved
• The basics of conversion tracking
• If you have 100 blog posts, and you want to sensibly retarget them…. do you have to build 100 retargeting campaigns? How do you manage all that? Are you overwhelmed thinking about what happens if they click on this post or what happens if they don’t click on that post? Rob will address that
• How to harness Smart Display campaigns in remarketing (Google will generate thousands of different ads and place them automatically, based on combinations of text, images and landing pages… but is it a good idea?)
• Just hitting people over the head again and again with an ad is ineffective in the social/connected environment. How to design your ad strategy so people LIKE to see your ads!
• If for search your CTRs are 3% and your Conversion Rates are 30%… what CTRs and conversions can you expect from remarketing? Rob explains
• When to mirror location exclusion settings from search campaigns; when you should not
• Remarketing to previous site visitors vs. as other methods of targeting like “Life stage” and “Custom affinity groups”
• You have a site with a some organic traffic & no history of paid campaigns. Should remarketing be the the first campaign you launch? (Hint: The answer is yes.)
• Should remarketing be Robert Cialdini’s “Pre-suasion”? Or should you be expecting clicks and conversions directly from the ad? How to design your ads differently depending on your sales cycle
• How to figure out what part of the buying cycle each prospect is and how to get them closer to becoming customers in a strategic way
• A practical to do this on your own with a limited budget (ie. $500/month spend on AdWords)
• The best ad copy to use when remarketing: Ads that are compelling but don’t sound like you’re stalking them.
• How to configure audiences properly. (Facebook makes it very easy to include and exclude audiences in any campaign setup. Rob will give the Google version of this)
• How to reach customers across devices (phones / tablets / desktops) How to weed out irrelevant targets
• Cost of remarketing on Google than FB and ROI expectations you should set
• What percentage of your budget should go to remarketing
• What to do if you’re a poor street urchin & your budget is a $5 daily spend

and more!

You Get Both Remarketing Dynamite Sessions for Just $299

Want it for less?

How about $39?

 If You Join New Renaissance Club for Just $99 per month, You Can Get Both Sessions of Remarketing Dynamite for an Additional $39!

New Renaissance Club includes…

• Facebook Ads University ($59 per month value) – state of the art new information on Facebook every 2 weeks, with live webinars and Q&A
• 80/20 Productivity Express ($299 value) – slashes 1-4 hours a day from your schedule, starting today
• New Renaissance Newsletter ($49 per month value) – my highest level thinking delivered to your door via good old-fashioned snail mail
• Access to New Renaissance Forum with instant access to hundreds of savvy marketers
• Frequent Free Call-In Days
• Live Q&A sessions each month where you can ask your questions and get answers from expert
• Frequent discounts on our most popular programs

Already a New Renaissance Member? You get Remarketing Dynamite for Just $39 too!

Why such a good deal for Renaissance Club members? Because Renaissance Club is the most consistently good places to get sensible, sane, accurate advice for building your online businesses. We give generous discounts to New Renaissance members so they can build strong businesses that PREVAIL.

My Explosive Guarantee…

If Rob Doesn’t Show You at Least 5 Things that Make You Go…

• “Wow, I didn’t realize you could do that with Remarketing…”
• “I thought this would be overwhelming. It’s not. I can do this!”
• “I had no idea Remarketing could reach into those nooks and crannies”
• “That tactic will work perfectly for MY offer/list/product/market/service”
• “Yes this will lower my traffic costs by 20% or more”
• “Yes this will increase my conversions by 20% or more”
• “This will make me a lot more money in 2018 and beyond”

In fact, if Rob doesn’t blow your hair back in the first 45 minutes then, I’ll happily return your money.

Get Remarketing Dynamite

Price: $299; $39 for Renaissance Club members

Why this is urgent: Because this Remarketing window of opportunity will close in the next 1-3 years. Eventually people will figure this out. If you’re saying, “Well I’ll pick this up six months from now” then you lost six months. Losing six months on the internet… that’s an eternity. It may very well be the difference between being in business one year from now vs. being out of business.

This comes down to 3 questions:

1. DO YOU NEED MORE TRAFFIC TO YOUR WEBSITE?
2. IF YOU COULD GET A 2:1 RETURN ON AD SPEND, WOULD YOU BE WILLING TO SPEND MORE THAN $250 PER MONTH?
3. ARE YOU WILLING TO INVEST 3-5 HOURS IN DISCOVERY AND IMPLEMENTATION?

If your answer to all three of those questions is YES then you NEED to participate in this training.

I don’t know how to put it more simply or seriously than that.

You need to register NOW.

Get Remarketing Dynamite – Anonymous, Only Price 49$

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