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Tim Hawthorne – Magically Grow Your Sales With These Simple Infomercial Techniques
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Magically Grow Your Sales With These Simple Infomercial Techniques
What if you could turn your site’s reluctant buyers into motivated customers?
There’s an industry that has been doing that for decades: infomercials. Think about it, they get channel-flippers to stop flipping, enjoy a sales pitch and then whip out their credit cards.
To learn how infomercials do it, and to help you use some the industry’s most powerful techniques, I invited Tim Hawthorne, who’s been dubbed “King of the Infomercial.” He executive produced the fourth long-form commercial ever to go on air and his company, hawthorne direct, grossed nearly a billion dollars in sales for its clients
About Tim Hawthorne
Tim Hawthorne founded Hawthorne Communications (hawthorne direct inc), a television direct response advertising agency. hawthorne produces and places on air for its clients, infomercials and short form spots which sell a wide variety of goods and services. Since its inception, the company has managed over 300 DRTV campaigns and grossed nearly a billion dollars in sales for its clients.
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