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The Path To A Profitable Offer – Chanti Zak
An offer whose very existence does most of the selling for you isn’t a myth.
It’s a possibility, and it’s waiting for you on the other side of Chanti Zak’s The Path To A Profitable Offer.
A LIVE 3-part workshop where you won’t just learn how to intentionally engineer an offer that inspires buyers — you’ll create it. From ideation to validation to optimization, it’s all happening…
In this 3-part workshop you’ll learn:
- The 7 Layer Offer Dip — essential and often overlooked elements of an offer that makes your dream customers wanna double dip
- 3 Steps to validate before you create, because there’s nothing worse than surface level validation where people politely say your idea is when in reality they won’t be your buyer
- The “Offer Owner” Mindset and why business owners sabotage their success by creating too many offers, too fast (+ neglecting the gold already hangin’ in their Google Drive)
- What Maslow’s Hierarchy of Needs has to do with constructing or optimizing an offer that checks all the right boxes (this applies to both your potential customers AND your personal psychological drivers)
- From low-ticket to high and everything in between: how to strategically price your offer so it’s accessible to your audience AND profitable to you
- What all successful offers have in common and why competition is actually a good thing
- Stop trying to stand out and start doing THIS: The power of positioning and deeply attuning to market dynamics
- How to make your offer stand out in a saturated market (spoiler: the answer is more than just “niching down”) + the difference between painkiller offers vs. vitamins
- The 80/20 rule and how to apply it to optimizing your offer you already spent months building
- Why I say F value ladders and what to do instead (hint: what happens when you flip that pyramid on it’s head?!)
- What fancy restaurants can teach us about The Art of the Offer Stack: from your core offer to support, delivery, bonuses and more this is how you give your customers an experience and not just a temporary reprieve from their hunger
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