The Last Hurrah – Drayton Bird

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Buy The Last Hurrah – Drayton Bird Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

The Last Hurrah – Drayton Bird

Here’s what these two days will give you:

Direct Marketing defined – where it fits into business and why you need to understand it.

Why most marketing is totally stupid – shocking global research revelations

The only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)

How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.

Upside down marketing lunacy: why people persist in getting things in the wrong order.

The Absolute Essentials of Creative.

How to:

• • Manage your time.

• • Plan your creative better.

• • Brief others (or yourself) better.

• • Think up better ideas.

• • Write better.

• • Judge design better.

• Evaluate stuff better – before and after.

… with lots of ideas to steal.

15 things I did to make a million or two – starting from minus zero

My partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …

… my life with Ogilvy

The secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”

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Purchasing The Last Hurrah – Drayton Bird course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.

Buy the The Last Hurrah – Drayton Bird course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with The Last Hurrah – Drayton Bird courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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