Petrula Vrontikis – Running a Design Business: Freelancing
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Running a Design Business: Freelancing
By: Petrula Vrontikis
Duration: 1h 23m
Released: Mar 29,2013
By choice or by circumstance, most designers will be freelancing one or more times during their career. In this course, Petrula Vrontikis provides an overview of the financial and creative advantages and disadvantages of being self-employed, along with methods, tools, and insights for starting out. The course helps you customize a strategy for your unique situation, from setting up accounts and tracking business expenses, to entering into contracts and invoicing for your work. The last chapter contains Petrula’s advice on maintaining good business relationships and tactics for staying motivated and inspired.
* What is a freelancer?
* Tracking expenses
* Paying taxes
* Understanding business licenses
* Creating contracts and invoices
* Preparing, transferring, and storing files
* Tracking billing and payments
* Managing your work-life balance
Introduction 2m 30s
Welcome 1m 11s
Exercise files 39s
1. What Is a Freelancer? 8m 55s
Definition of a freelancer 2m 5s
Ongoing models of freelancing 2m 31s
Temporary models of freelancing 2m 25s
Why agencies and clients hire freelancers 1m 54s
2. Preparation 17m 28s
Managing expectations 2m 44s
Required forms and quarterly payments 3m 36s
Finding an accountant and a bookkeeper 2m 33s
Tracking business expenses 2m 33s
Subcontractor versus employee 2m 16s
Understanding business licenses 3m 46s
3. Agreements and Contracts 16m 21s
General principles 53s
Signing nondisclosure agreements (NDA) and work-for-hire agreements 4m 9s
Contracts with agencies 1m 41s
Contracts with clients 2m 14s
Using standard conditions of agreement 4m 51s
Coping with revisions and change orders 2m 33s
4. Professional Practice 15m 18s
Finding and keeping good clients 2m 2s
Getting a great start when working directly with the client 2m 33s
Protocol for correspondence and meetings 2m 50s
Challenges freelancers face with agencies 2m 39s
Challenges agencies face with freelancers 3m 6s
Taking credit for work with agencies 2m 8s
5. Organization and Getting Paid 10m 43s
General bookkeeping setup 3m 0s
Invoicing and purchase orders 2m 42s
Creating past-due notices 2m 47s
Managing nonpayment situations 2m 14s
6. Long-Term Success Strategies 11m 0s
Establishing and maintaining business relationships 3m 15s
Working “on spec” 2m 12s
Learning to say no 3m 8s
Staying motivated and inspired 2m 25s
Next steps 50s
Petrula Vrontikis teaches designers how to make things and how to make things happen.
Petrula is a professor at ArtCenter College of Design, teaching graphic design, presentation skills, career development, and professional practice courses. She encourages students to explore their potential as designers and as a catalyst for change.
Her current work includes consulting, creating brand communication strategies, training, and coaching. She received an AIGA Los Angeles Fellows Award honoring her as an essential voice raising the understanding of design within the industry, and among the business and cultural communities. She served as a national advisory board member of the AIGA, and is frequently asked to serve on numerous local, national, and international design juries.
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