In Stock

Digital Download: You will receive a download link via your order email after successful payment.



Buy Peter Sims – Little Bets Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Little Bets

These days, Google has no trouble generating billions in profits.

It handles 100 billion searches a month, giving it a 69% share of the incredibly profitable search engine market. But how did they achieve such success?

Not by making a huge bet, says Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

If Google had tried to make a huge bet, they would never have hit jackpot.

“It was a series of [small] experiments that really helped Google to invent a totally amazing business model, which kind of depended on a few key insights,” says Peter.

In his Mixergy course, Peter shows you how to use little bets in your own business. Here are three strategies you’ll learn in the course.

1. Learn Fast


You have a prototype, but it ain’t pretty.

“The fear that everyone has is that, oh my God, we put a piece of cardboard and duct tape in front of a customer, and they’re going to judge us,” says Peter.

And even “established companies are very afraid to do stuff like this,” he says.

So what should you do with your ugly prototype?

Show them version 1.0

Use those cheap prototypes to learn fast and fail quickly.

Even big, risk-averse companies like Proctor & Gamble have learned that when they show “early adopters a prototype that’s made of cardboard and duct tape early, the customers are really happy to engage in that creative process with P&G,” says Peter. “The reality is that people actually appreciate that and want to get engaged.”

Plus, when you show users a cheap and quick prototype, you aren’t too invested in the your idea yet. “Therefore, [you’re] very open to the insights that come back to [you] from users.”

2. Don’t Bet Big Based on What You Might Gain


When HP created their first scientific calculator, no one thought there was a market for it.

“At the time when it came out, early 1970s, it was priced at the equivalent of $2,000 in today’s terms,” says Peter.

And since most people were still using cheap slide rules, moving to a $2,000 scientific calculator was a big leap.

“The traditional way we’re taught to think about this problem is think about market size and [do] market research,” says Peter. “And so when HP did that, they found the answer was no, nobody’s going to buy this.”

But Bill Hewlett has just come back from a trip. “He…had been sitting next to a guy, just a random dude on a plane, and the guy had said to him after taking a look at this prototype of the HP-35 and hearing the pricing and everything else, he said, ‘You know, I’d buy one,’” says Peter. “Hewlett had only that insight and only his own instincts to go on.”

So when market research says one thing, and your gut says another, what should you do?

Focus on affordable losses

Bet what you can afford to lose.

Hewlett decided to build just 1,000 calculators. “It was something that was achievable for them,” says Peter. “It was also an affordable loss. They could afford to lose on 1,000 calculators.”

Not only did they sell those 1,000 calculators, but within just five months, they were selling 1,000 per day.

“Think about what you can afford to lose when you’re doing something new, and use that as the analytical framework,” says Peter. “It frees you up to be a lot more unpredictable or a lot more creative.”

3. Make Sure You’re On the Right Path


Pixar was founded by an animator who was fired from Disney and a technologist who didn’t know anything about making films.

Their dream was to make a major, full-length animated movie.

“There was no technology to support this idea,” says Peter. “No storytelling capacity on
the digital side to support the idea. They didn’t know anything about making this full-length film. They had to learn the whole thing from scratch.”

So when you’re in uncharted territory, how do you know if you’re on the right path?

Look for small wins

Use small wins to validate the direction you’re heading.

“[Pixar] made these short films and they started very rudimentary,” says Peter.

The short films allowed Pixar to develop its digital animation expertise, reputation, and technology. Then, in 1988, they won the Academy Award for short films, convincing Disney to partner with Pixar to make Toy Story.

“Those guys used small wins to discover a new way of making films,” says Peter. “To this day, there’s a culture of little bets [at Pixar].”

Written by April Dykman.

Get download Peter Sims – Little Bets at Forimc.com today!

Salepage: https://mixergy.com/course-cheat-sheet-little-bets/
Archive: https://archive.ph/wip/x50Pq

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Buy the Peter Sims – Little Bets course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Peter Sims – Little Bets courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Peter Sims – Little Bets courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?
  • Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Peter Sims – Little Bets course.
  • 100% Safe Checkout Privateness coverage
  • Communication and encryption of sensitive data.
  • All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.
How can this course be delivered?
  • After your successful payment this “Peter Sims – Little Bets course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
  • You will receive a download link in the invoice or YOUR ACCOUNT.
  • The course link is always accessible through your account. Simply log in to download the Peter Sims – Little Bets course whenever you need it.
  • You only need to visit a single link, and you can get all the Peter Sims – Little Bets course content at once.
  • You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.
How Do I Track Order?
  • We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
  • We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
0 Cart
Peter Sims – Little Bets
$19.00 Add to cart