$75.00

In Stock

Digital Download: You will receive a download link via your order email after successful payment
The reports contain extensive guidelines for how to design e-commerce sites to make them more usable. All guidelines are based on findings from detailed usability studies of 226 e-commerce sites with users in the United States, Europe, and Asia.

PURCHASE THIS COURSE, YOU ACCUMLATE: 75 POINTs!


Description

Buy Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

E-commerce User Experience

874 Guidelines for E-commerce Sites

Second Edition

The reports contain extensive guidelines for how to design e-commerce sites to make them more usable. All guidelines are based on findings from detailed usability studies of 226 e-commerce sites with users in the United States, Europe, and Asia.

See the descriptions of the individual reports below for more information.

2,140 pages with 874 design guidelines. Richly illustrated with 1,715 color screenshots of designs that worked particularly well or that caused problems for shoppers.

Individual Reports

User Behavior and Executive Summary

This report distills the data from our major international usability studies into the essence of e-commerce, discussing the strategic implications of our findings on how people shop online. This is the report to give to your boss if he or she doesn’t have time to read the detailed reports.

Homepages and Category Pages

Category pages organize and prioritize a site’s offerings. Some homepages clearly show what the site sells, but others confuse users by obscuring the purpose of the site. Product listing can be tricky to design because they must provide the right amount of information, and organize it well. 71 design guidelines.

Product Pages

Users need sufficient information about a product before purchasing it online. Product pages provide that information using a combination of text and images. Effective product pages show availability, product options, and total cost. Good images also matter. 75 design guidelines.

Shopping Carts, Checkout & Registration

Filling out forms correctly during shopping is very difficult for most users. Forcing people to register during their first purchase is a confusing and frustrating tactic that drives customers away. Better designs mean more customers can complete the shopping process. 114 design guidelines.

Search

Many of our users went right to the site’s search tool (unless it was hidden) but there were several reasons search didn’t always help them. How to improve search results and search pages in product catalogs. 62 design guidelines.

Customer Service

Help users help themselves. Sites should provide the information shoppers want, when they want it. This extends throughout the site. 47 design guidelines.

Selling Strategies

Some sites drive their customers away with high prices, unreasonable shipping costs, or unavailable items. Sites that learn to avoid these problems can then focus on tactics for achieving additional sales through cross-selling, recommendations, and gift-giving. 82 design guidelines.

Wishlists, Gift Certificates, Gift Giving

Wishlists and gift cards introduce your site to new customers and drive incremental business. But these customers are often first-time users, and arrive at your site because somebody else likes to shop there, creating additional usability challenges for these profitable features. 103 design guidelines.

Trust and Credibility

Trust is the user’s willingness to risk time, money, and personal data on a website. This report discusses many factors that can enhance (or damage) an e-commerce site’s credibility. 59 design guidelines.

International Users

When US-based sites go global, many aspects of the user experience get broken. This report focuses on not only the obvious issues such as address formats, but also cultural issues as well. Based on usability tests of European and Asian users, as well as Americans shopping on overseas sites. 62 design guidelines.

Store Finders and Locators

Help customers find your stores and physical locations. “Bricks & clicks.” 56 design guidelines.

Confirmation Messages & Transactional Email

Important touchpoints for keeping customers appraised of the status of their transactions and for enhancing your reputation for great customer service. Good email usability has huge ROI from eliminating telephone calls. Bad email is often deleted unread. 143 design guidelines.

Methodology

This report details how we conducted our user research, including a summary of user demographics, how we briefed and interacted with users, and a summary of all the tasks. No design guidelines, but plenty of advice for conducting usability studies of your own site.

Comparing the Editions

If you already own the first edition of this report series, should you buy the second edition?

Yes, because there have been immense advances in e-commerce usability since we wrote the first edition. The second edition contains more than 4 times as many insights as the first edition.

Comparing the editions:

  1st edition 2nd edition
Guidelines 207 874
Page count 453 2,140
Screenshots 221 1,715
Number of volumes 9 13
Report file size 13 MB 185 MB
Websites tested 20 226
User research methods lab tests lab tests
eyetracking
diary studies
Test locations USA (NH),
Denmark
USA (GA, IL, NH, NY),
China, Denmark, UK
Topics covered shopping shopping
customer service
confirmation email
gift cards
store finders
Products users shopped for physical products physical and virtual products (e.g., tickets)

Who Should Read These Reports?

This report has timely and important information for anybody responsible for an e-commerce site and interested in increasing the conversion rate.

Running a similar usability study yourself to collect comparative design lessons from a large number of websites around the world would cost thousands more than the cost of these reports, not to mention months of effort by your team of experienced usability professionals.

ALSO INCLUDED:

B2B Website Usability – Design Guidelines for Converting Business Users Into Leads and Customers

Business-to-business websites face usability challenges far beyond those of regular B2C sites. The products are more complex (in fact, they are often services), the customers are more diverse, and the buying process has many more steps and complications.

This report contains 144 guidelines for improving the design of B2B websites, and is richly illustrated with 158 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable sites.

This report shows what happens when real business customers and purchasers try to use the information on a B2B site to research their options, build their shortlist, sign up for further information, and complete the purchase (on those sites that offered e-commerce capabilities).

 

Get download Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites at Forimc.com right now!

Salepage:
Archive: https://web.archive.org/web/20120204085848/http://www.nngroup.com/reports/ecommerce/

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Buy the Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?
How can this course be delivered?
  • After your successful payment this “Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
How Do I Track Order?
  • We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
  • We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
Shop
Sidebar
0 Cart
Nielsen Norman Group – E-commerce User Experience: 874 Guidelines for E-commerce Sites
$75.00 Add to cart