$18.00

In Stock

Digital Download: You will receive a download link via your order email after successful payment.

PURCHASE THIS COURSE, YOU ACCUMLATE: 18 POINTs!


Description

Buy Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

This updated edition of Mal Warwick’s landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

Table of contents

Tables, Figures, and Exhibits xi

Preface xv

Acknowledgments xxi

About the Author xxv

Introduction: How We Got Here and Where We’re Going 1

PART ONE: Making Direct Mail Work for Your Organization 9

1 The Strategic Uses of Direct Mail 11

2 Selecting Your Audience 35

3 Preparing Your Test Mailing 53

4 Anatomy of a Direct Mail Fundraising Package 69

5 Premiums and Other Involvement Devices 81

6 Building Your Donor Base 87

PART TWO: Getting the Most from Your Donors 103

7 Maximizing Donor Value 105

8 Annual Giving and Membership Programs 125

9 Monthly Giving 139

10 High-Dollar Annual Giving Clubs 153

11 The Many Uses of the Telephone 163

12 Legacy Giving 173

13 Thank-Yous, Welcome Packages, and Cultivation Mailings 183

PART THREE: Direct Mail Fundraising Today and Tomorrow 207

14 Mastering the New Media Mix 209

15 Twelve Trends for a New Century 223

PART FOUR: Four Years in the Life of a Successful Direct Mail Program 245

16 The Union of Concerned Scientists, 1999–2003 247

Resource A: Glossary 273

Resource B: Working with a Direct Mail Consultant 283

Resource C: Answering the Arguments Against Direct Mail 293

Resource D: Fundraising Ratios and Other Deceptions 299

Resource E: Direct Mail Fundraising in the Thirteenth Century? 305

Resource F: Reading List and On-Line Resources 309

References 317

Index 319

I Want to Hear from You! 325

*Format: Ebook (PDF)

Get Download Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising at Forimc.net today!

Salepage: https://www.wiley.com/en-us/Revolution+in+the+Mailbox%3A+Your+Guide+to+Successful+Direct+Mail+Fundraising+-p-9780787972509
Archive: https://archive.ph/wip/venHO

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Buy the Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?
How can this course be delivered?
  • After your successful payment this “Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
How Do I Track Order?
  • We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
  • We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
Shop
Sidebar
0 Cart
Mal Warwick – Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising
$18.00 Add to cart