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Description

Buy Lawrence Cramer – Building an Online Shopping Cart Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Building an Online Shopping Cart

By: Lawrence Cramer

Duration: 4h

Description:

By 2007, 77% of internet users over the age of 13 — about 131.3 million people — will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies

Table of contents:

1. Introduction

  • Welcome 1:51

2. E-Commerce Basics

  • The elements of e-commerce 6:21
  • SSL (Secure Sockets Layer) certificate essentials 5:06
  • Acquiring and installing an SSL certificate 7:00

3. Accepting Payments Online

  • Accepting credit cards online 3:47
  • Payment methods 5:40
  • Choosing between a payment gateway and a processor 7:02
  • Merchant accounts 5:29

4. Static vs. Dynamic Sites

  • ”Static” e-commerce sites 3:53
  • Dynamic e-commerce sites 3:06
  • Static vs. dynamic sites 4:58
  • Which application language to use 7:40
  • SQL (Structured Query Language) 3:02
  • Hosted vs. stand-alone sites 1:19

5. Databases

  • Database overview 7:37
  • Choosing a database 8:35

6. Security

  • Securing the database 4:56
  • Securing the website 2:38

7. Shopping Carts

  • Building a custom cart vs. buying off the shelf 1:05
  • How to choose a shopping cart 6:56

8. Basic Elements of a Shopping Cart

  • E-commerce essentials 1:32
  • The store and the catalog 4:19
  • The cart 2:23
  • Checking out 4:40
  • Online store administration 3:55

9. Case Study: Using ColdFusion and Cartweaver

  • Setting up the development environment 6:48
  • Installing the Cartweaver Extension Suite into Dreamweaver 3:18
  • Setting up the site 4:04
  • Installing the Cartweaver application into a new site 10:49
  • Setting up the DSN (Data Source Name) 4:22
  • Testing the installation 2:30
  • Code structure 7:35
  • A word about design 4:37

10. Deploying the Shopping Cart

  • Choosing and preparing the host 4:48
  • Uploading the site 4:22
  • Setting up the host DSN 3:17
  • Testing and troubleshooting 8:00
  • Setting up the payment gateway or processor 9:08

11. Setting Up the Store

  • Admin walk-through 6:07
  • Changing the store password 3:25
  • Global store settings 6:02
  • Product options 3:08
  • Categorizing products 4:01
  • Shipping cost setup 6:30
  • Adding products 9:59
  • Customers and orders 6:24

12. Customer Satisfaction

  • Customer service and policies 10:41

Conclusion

  • Goodbye 0:22

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Salepage:
Archive: https://web.archive.org/web/20070207232616/http://movielibrary.lynda.com/html/modPage.asp?ID=265

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Unlock your full potential with Lawrence Cramer – Building an Online Shopping Cart courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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