These possibilities – speaking engagements, meaningful connections, LOTS of new paying customers – will literally come knocking at your door, all because you’ve transformed yourself into the go-to expert in your field.
Becoming “business famous” really IS something you can do yourself (instead of waiting around to be “discovered”). Creating Fame is all about making that choice to go after your fame and then following 3 simple steps to get you there.
Once upon a time you were an entrepreneur, building a business and doing work that really fulfilled you.
You loved working for yourself but every month you had the same Big Problem – clients! You quickly learned that practicing your craft and creating your goods wasn’t enough. If you wanted to succeed you had to get clients – so get clients you did.
Day in and day out you prospected and hustled. You used online marketing and offline marketing, trying everything from attending local networking events to figuring out tricky advertising platforms.
But at the end of the month it was always the same – you had to hunt down every last client. And the worst part was, no matter how long you had been in business you constantly felt like you were starting over. Every new client had to be wooed, and it didn’t always pan out. Even when your dance card was full, you could never stop looking for the next client because without the next one, you knew your business would be dead in the water. It was, in a word, exhausting!
Then one day you had a Big Idea – what if the whole thing could be flipped on its head? What if instead of chasing down clients, clients were chasing YOU down? What would that look like? What would have to happen?
You realized you would have to be Famous. No, not Britney-Spears-Famous. Business-Famous. The kind where everyone in town knows that you are just the go-to guy. The kind that gets talked about, who meets people at conferences who say “wow it’s you, I love your blog!” The kind that is well-known as the leader in their industry.
So you, the entrepreneur, got to work. Because you see, Famous isn’t something that happens to you. It’s something that you create.
One day you wake up and barely recognize your business. You are fully booked. You receive amazing thank you cards in the mail. You open your inbox every day to cool, out-of-the-blue opportunities. And best of all, you’ve ended the feast-or-famine cycle you used to be trapped in. Instead of hustling for every single client, your reputation precedes you. Clients come to you ready to buy, confident that they are going to the best.
This isn’t a fairytale. It’s a real possibility for you and your business. It’s a reality that you can create so long as you know and understand the steps to take to get there.
And that’s why I made Creating Fame…
… Because not only does Fame make a whole lotta sense as a marketing strategy, it’s fun too. It’s empowering. It’s clever. It puts the power over your business’ success back in your hands.
(Exactly where we think it should be.)
Are you ready for that power? For a complete overhaul in your way of thinking (yes, the one that’s actually been keeping you from growing faster)?
You can start right now!