Joseph “PhotoJoseph” Linaschke – Small Business Photography For Non-Photographers
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Small Business Photography For Non-Photographers
By: Joseph “PhotoJoseph” Linaschke
Many small to medium businesses can’t afford to hire a professional photographer, so they end up doing their own marketing and product photography — and it shows. But even if you’re not naturally adept at taking pictures, there are steps you can take to create high-quality, consistent marketing photos of your products or service without spending a lot of time and money. In this course, Joseph “PhotoJoseph” Linaschke highlights these steps, discussing composition, camera selection and settings, lighting, and basic photo editing. Learn how to take stellar photos with a smartphone or full-size camera, use natural light to your advantage, work with props effectively, and more. Upon wrapping up this course, you’ll be prepared to create compelling images that you can share on social media to generate interest in your brand.
- Camera selection and settings
- Lighting tips and techniques
- Taking advantage of natural light
- Flashes and strobes
- Composition and props
- Image storage
- Editing tools and techniques
- Optimizing images for various services
- Publishing on a sechedule
1. Camera Selection and Basics
3. Composition and Props
4. Image Storage and Editing
5. Optimizing and Publishing
Joseph “PhotoJoseph” Linaschke is a photographic storyteller, educator, and the PhotoApps.Expert.
Joseph has been shooting since the age of seven and teaching and presenting on stage to audiences around the globe for over 20 years. In 2010, he launched what quickly became the number one Apple Aperture resource, which has now evolved into PhotoApps.Expert.
Following an eight-year tenure at Apple as the lead presenter, producer, and photographer for the Professional Applications division, he stepped out on his own in 2009 to pursue all things photography. Today, you can find Joseph shooting for corporate and celebrity clients, leading workshops, speaking to schools on integrating photography into the classroom, and teaching photography courses in person and online.
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