Joe Polish – Interviews John Carlton, Dan Kennedy, Gary Halbert, Ross Jeffries, Robert Allen
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Interviews John Carlton, Dan Kennedy, Gary Halbert, Ross Jeffries, Robert Allen
*Audio (MP3 download)
Joe Polish Interviews John Carlton
“Super Advanced Selling Secrets Most Writers Never Discover”
In this Genius Network interview, Joe Polish talks to master copywriter John Carlton some of the most coveted copywriting secrets that most marketers never discover.
John Carlton is a world class copywriter and someone that has made millions of dollars for his clients but he is not someone that is on the book, market or the seminar circuit. He’s not somebody that goes out and tries to become famous. He’s actually one of those people that you’ll rarely ever get the opportunity to hear advice from. A little bit of background on John Cartlon just so you’ll know how powerful the information that John shares in these interviews will actually be for you…
Joe Polish Interviews Dan Kennedy
Dan Kennedy is a professional speaker and marketing consultant. Mr. Kennedy charges his clients $5200 to create powerful selling materials in a wide variety of formats. Sales letters, Free Recorded Messages, Infomercials, and presentations, Kennedy has created them all.
Dan has written more than a dozen books for entrepreneurs, and helped tens of thousands of business owners grow their business. For all these reasons, Dan Kennedy is always listed in the top ten marketers.
In this interview Dan Kennedy will teach you:
- How to take ideas from other niches and incorporate them in your marketing.
- The most important asset of any business.
- The most common mistake business owners make and how to avoid it.
- How to get customers for life.
- The lifetime value of a client.
- The power of referral marketing
- How to qualify your prospects.
- How to increase the response to direct mail letters.
- The power of list selection.
Joe Polish Interviews Gary Halbert
Gary Halbert is one of the most well known marketing guys throughout the world. Called by many “The World’s Greatest Copywriter” and the “Prince of Print,” Gary has written many million dollar producing sales letters. One of Mr. Halbert’s sales letters has been mailed more than any other sales letter in history. Over 600 MILLION times. (That’s a lot of postage!)
Gary is a frequent speaker at marketing and copywriting seminars, and is the author of many self published books on copywriting and marketing. In addition to publishing The Gary Halbert Letter, he also does consulting.
Gary Halbert has worked with many of the world’s top marketing firms. Gary’s story is a rags to riches story of success found through the use of compelling copy. Listen along as Joe Polish and special guest co-interviewer Brian Kay force Halbert to reveal the secrets of successful copywriting.
During this interview Gary Halbert expounds on these marketing and copywriting issues:
- What to do if you only have $500 for marketing.
- The importance of good copywriting.
- The power of testing your sales copy.
- What your copywriting should concentrate on.
- How simple phrases can increase sales. One example given demonstrates how the addition of two words doubled sales.
- What powerful copywriting really is.
- How to write more compelling copy.
- How to get your sales letter opened and read.
- How to select the right mailing list.
- How to phrase powerful offers.
- The difference between features and benefits.
- How to establish credibility in your sales letters.
Joe Polish Interviews Ross Jeffries
How to use the incredible power of language and persuasion to skyrocket your sales through the roof!
Joe Polish Interviews Robert Allen
“Secrets to Creating Wealth”
How to develop multiple streams of income that will secure your economic future! Financial Independence can be just one click away!
Robert Allen’s colossal bestseller Nothing Down established Robert Allen as one of the most influential investment advisors of all time. He has followed that success with three other best-selling books including Multiple Streams of Income, as well as the audiocassette programs “The Road to Wealth” and “Multiple Streams of Income” from Nightingale-Conant.
A popular talk-show guest, Allen has appeared on hundreds of programs, including “Good Morning America” and “Larry King Live.” He has also been featured in the Wall Street Journal, Newsweek, Barron’s, Money Magazine, and Reader’s Digest.
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