Technology like LinkedIn has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use LinkedIn to get in touch with your buyers and start relationships you can use to build trust and accelerate sales. B2B marketing expert Gabe Villamizar explains how to use LinkedIn for social selling. First, he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile. Next, he shows you how to use LinkedIn to research and find buyers in your target market. Then he explains how and when to take the conversation offline, and how to measure the success of your social selling efforts on LinkedIn using key metrics.
1. Selling with Linkedln
2. Researching and Listening on Linkedln
3. Building Relationships wtih Decision Makers
4. Making Social Selling a Success Conclusion
Gabe Villamizar is head of B2B marketing at Lucid Software and an advisor at Xvoyant and Nova.
Gabe has five years of B2B SaaS experience in lead generation, social selling, social media marketing, and online and physical marketing events. Over the past few years, Gabe has been recognized as a leading global social selling practitioner and influencer by Inc., Forbes, Huffington Post, and Salesforce. He’s also had the opportunity to implement innovative B2B marketing and sales strategies with startups and Fortune 1000 companies in order to penetrate enterprise accounts and build relationships with key decision makers to move the sales needle. In other words, he makes it rain.
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