In Stock

Digital Download: You will receive a download link via your order email after successful payment.



Buy Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

How Your Scrappy Startup Can Make Big Sales To Fortune 500s

One of the first things I noticed when I looked at Aptimize, Ed Robinson’s year-old company, is a collection of logos from top clients that his company sold to. Microsoft and Google stand out right away, but if you check out this page, you’ll see there are others.

So I invited him to Mixergy to teach us how he did it. What I especially appreciated about Ed is that he didn’t want to just “wing it.” Before he came to Mixergy he emailed me a list of detailed notes on what he wanted to teach and he backed his points with specific examples from his company. All the work he put in before the interview means you’ll be able to use more of it after you hear it.

About Ed Robinson

Ed Robinson is the founder and CEO of Aptimize, the web performance company whose message is this simple: Double your website speed—no code changes, no extra hardware. He specializes in designing and bringing to market software that builds business value for developers and IT professionals.

Previously, he worked for major technology companies including Microsoft where he designed and helped market Microsoft Visual Studio, Microsoft Content Management Server and Microsoft SharePoint; and also for smaller companies through the start up phase. Ed also authored two books ”Upgrading Visual Basic 6 to Visual Basic .NET” and “Security for Visual Basic .NET” with 50,000 copies in print.

5 tips for selling to the big guys

#1 Define simply what your product is
You want to make your message so easy to understand that people can quickly see the value you bring and communicate it to others in the organization. Here’s Apitmize’s simple message: “Double your website speed—no code changes, no extra hardware.”

See how it quickly communicates what the company does? Ed says it took them about 6 months of refining till they got to this simple statement, so don’t expect it to come overnight.

#2 Clearly define what the value is
Too many companies over-complicate the value they bring to customers. Ed recommends this test to see how clearly you’re defining your message. Tell your friends or colleagues what value your business offers, then ask them, “Can you describe my business to me?”

If they can’t repeat it back to you clearly, then you’re not focused enough.

#3 Use an old-school sales model
Ed says if you have a complicated pricing structure, it becomes harder for bigger companies to know what they’re paying or even create purchase orders. By keeping your pricing simple, you make it easier for your customers to understand what they’re paying and communicate it within their organizations.

#4 Offer great support
As a young company, one of the advantages you have is that your customers can speak to the people in charge. You’re (not yet) so big that you’re inaccessible, so use that advantage. At Aptimize, customers can reach Ed directly. After the interview, a viewer emailed him and CC’d me. He got a response right away.

Kevin Hale of Wufoo said something similar when he told us that everyone in his company, including the co-founders, do customer support and write personal thank you letters to their customers.

#5 Talk about your background
Read how Aptimize was founded and see for yourself how a background story can help sell a product. Here’s an edited excerpt from that part of the program:

Our background story isn’t just about making money or trying to think up an idea. We invented our product because we had a problem. Two years ago, some colleagues and I started a software-as-a-business service. There are so many of them out there these days. And we had just another one. It was an online project management product.

We hosted it here, in Wellington, New Zealand, which is down near Australia. It’s the last bus stop before you hit the Antarctica, right? It’s a long way away. What we found was that our website was fast for us in Wellington, New Zealand but slower for people accessing it from Melbourne, Australia. Slower again from Seattle. New York it was even slower. And London England, it was incredibly slow.

I emailed a bunch of friends and said, “Look here, try…” and they said, “Your website’s so slow.” And that’s all that they noticed.

So we invented this thing that sped up our own website, and we got our load times from New York from 30 seconds down to 4 seconds. And so that was the invention that ended up being the Aptimize Website Accelerator.

Get download Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s at Forimc.com today!

Salepage: https://mixergy.com/interviews/apitimize-ed-robinson/
Archive: https://archive.ph/wip/mwvCe

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Buy the Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?
  • Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s course.
  • 100% Safe Checkout Privateness coverage
  • Communication and encryption of sensitive data.
  • All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.
How can this course be delivered?
  • After your successful payment this “Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
How Do I Track Order?
  • We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
  • We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
0 Cart
Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s
$19.00 Add to cart