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Content Camp Website Copy 2022 – Jennifer Bourn
Learn To Write Website Copy That Converts
- You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
- You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
- You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.
I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!
- I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
- I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
- I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
- I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
- My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!
Get Your Website Copy Done At Content Camp
- Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
- Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
- A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.
- TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!
Make The Website Copywriting Process Easier By Preparing For Success
- I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.
- I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.
Five Mini Prep Exercises To Set You Up For Success:
- 1.Understand Your Audience:
You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise shows you how to gather audience insights that help you write copy that converts.
- 2.Assess Your Testimonials:
This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to.
- 3.Review Your Brand Assets:
You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to.
- 4.Define Your Website Strategy:
Every website has three core sections, each with a different purpose. This exercise will walk you through the process of not only defining your website goals and desired outcomes but also planning your website strategy and the pages you need.
- 5.Get In The Right Frame Of Mind:
Mindset is everything when it comes to writing effective website copy. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.
Accept Website Shame, Or Finally Write Copy You Can Be Proud Of, It’s Up To You!
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