How to use “Options” at the end of your VSL to make people feel like buying your product is the only logical choice.
– The 8 different lead types to create a compelling hook at the start of your VSL.
– How to use “Interest Peaking Mechanisms” to make sure people keep watching your video till the end once they start it.# Weeks 5 + 6: Headlines, Sales Arguments, and putting it all together (technical stuff).