The same thing is now happening with video. Everyone has access to identical video equipment and everyone…basically…doesn’t know how to use any of it.  Which makes the playing field completely even.  There’s lots of tech and little knowledge.  And most people are left scratching their heads as to why their videos don’t produce the results they had dreamed of.

But some people always seem to rise to the top with their videos. Even though they are using the same equipment as everyone else, they get far more views,  far more engagement and make far more sales than everyone else.