Bill came to that conclusion after reviewing over 1113 newsletters, reading countless books on the subject and writing or publishing over a dozen newsletters over the span of his career.

Newsletters are such an important marketing tool because they are perceived as a publication, not advertising. Create a valuable newsletter your clients will want to rip open and read with Bill’s tips on how to create a newsletter that passes along value, develops trust, builds your brand, enhances credibility and strengthens customer relationships.