How the Chinese during WWII brainwashed Americans to follow them, and how you can use the same triggers to get your friends to agree with everything that you say from this point on..The sneaky little trick to rewarding people’s behavior properly, and on the flip side, how to STOP someone from doing something that you hate without being a dick about it..

– How companies like Apple train their employees to be so loyal to the brand, and how you too can do the same inside your own business, your social group, and your family members..