Healthcare Marketing Strategies – Stewart Gandolf & Lonnie Hirsch

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Buy Healthcare Marketing Strategies – Stewart Gandolf & Lonnie Hirsch Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

“27 Proven Marketing Strategies To Boost Your Practice Profits”

“Before I purchased the CDs, I thought marketing a medical practice was unprofessional. After listening to the CDs, I realized that Lonnie and Stewart’s methods and strategies offered professional solutions to marketing, which I was not hesitant to implement. Implementation of these strategies was very well received by both patients and colleagues. My use of these strategies has resulted in a very positive impact on my practice.” –  Brien Dugas, MD, Wakefield, RI

You’ll find all the marketing secrets you need to know packed onto these 8 fast-paced, information-rich CDs
Now for the first time, two of America’s leading practice building experts have agreed to share many of their best secrets via an ultra-affordable CD series format.

As a result , there’s no reason for you to risk wasting thousands of dollars on hit-or-miss marketing anymore.

Better still, we share our 28 years experience and knowledge of what works (and what doesn’t) for a fraction of what you might expect to pay.

If you are time stressed (and who isn’t), you will also appreciate the time-saving convenience that these CDs provide.
When you buy these CDs you’ll be able to rapidly ramp up your healthcare marketing knowledge when it is convenient for you: in your car, while exercising, or whenever. Take a look at all the topics we include below, and then click the appropriate link to initiate your order. And remember, your satisfaction is 100% guaranteed.

Here are the topics you’ll receive:

CD 1: Introduction to Practice Marketing

CD 2: Best Practices to Grow Your Practice Profits

• Track 1: Play to Win
• Track 2: Ethical Marketing
• Track 3: Ethically Targeting Specific Cases
• Track 4: Marketing as a “System”
• Track 5: Tracking and Evaluating Your Marketing Results
• Track 6: Consistency and Repetition of Your Marketing Efforts
• Track 7: Marketing Planning as a Process
• Track 8: Setting SMART Goals
• Track 9: Defining a Marketing Budget
• Track 10: Strategies, Tactics and Action Plans
• Track 11: Methods of Marketing
• Track 12: Brand Marketing
• Track 13: Direct Response Marketing
• Track 14: Hybrid Marketing

Get Healthcare Marketing Strategies – Stewart Gandolf & Lonnie Hirsch, Only Price $49 

CD 3: Build Your Reputation (Branding)

• Track 1: Importance of Differentiation and Branding in Private Practice
• Track 2: Strategic Advantages of a Strong Brand
• Track 3: What is a Brand?
• Track 4: What Do Your Patients Want from You?
• Track 5: Positioning: Your Unique Value Proposition
• Track 6: Famous Positioning Examples
• Track 7: Positioning Analysis
• Track 8: Defining Your Target Audience
• Track 9: The Target Audience Perspective
• Track 10: What is Your Edge?
• Track 11: Naming Your Practice
• Track 12: Office Appearance as Part of Your Brand
• Track 13: Branding from the Inside Out
• Track 14: Evaluating the Service Mix in Your Brand
• Track 15: The Center of Excellence as Part of a Brand
• Track 16: Brand Communications Strategies
• Track 17: Form vs. Essence
• Track 18: The Role of the Logo in Branding
• Track 19: Defining Your Brand: Some Examples

CD 4: Create Systems So That Your Patients Refer in Droves (Internal Marketing)

• Track 1: Internal Marketing‚ Walking the Talk of Your Brand
• Track 2: Key Issues to Consider
• Track 3: A Patient-Centered Practice Takes Effort
• Track 4: Leadership by Example
• Track 5: Improving the Patient Experience
• Track 6: Improving Social Skills of Providers and Staff
• Track 7: Improving Staff Effectiveness with Phone Inquiries
• Track 8: Increasing Case Acceptance of Your Treatment Recommendations
• Track 9: Improving Patient Retention and Reducing Attrition
• Track 10: Cross Selling Additional Services to Your Patients
• Track 11: Leverage Your Patient Base to Generate More Referrals
• Track 12: Mailings to Patients ‚ email and E-Newsletters vs. “Snail Mail”

CD 5: Attract Patients Through Powerful, Ethical External Marketing

• Track 1: The Power of First Impressions
• Track 2: Target Audience Issues
• Track 3: Why You?
• Track 4: Why Now?
• Track 5: You Are Not Your Target Audience
• Track 6: Handling Patients from External Marketing Differently
• Track 7: Seasonality in External Advertising
• Track 8: Determining Your Prime Marketplace
• Track 9: Targeting Patients Strategically
• Track 10: How to Get Free Publicity
• Track 11: External Office Sign
• Track 12: Yellow Pages Advertising
• Track 13: Newspaper and Magazine Advertising
• Track 14: Radio Advertising
• Track 15: Television Advertising
• Track 16: Direct Mail and Insert Advertising
• Track 17: Marketing to Local Businesses
• Track 18: “Born Losers” of External Marketing
• Track 19: Guerrilla Marketing Strategies
• Track 20: Final Thoughts on External Marketing as a System

CD 6: Search Engine Optimization (How to Get Found)

• Track 1: The Evolution of Internet Marketing
• Track 2: The 80-20 Rule for Internet Marketing
• Track 3: Future Trends in Internet Marketing
• Track 4: Strategic Marketing Purposes for Your Web Site
• Track 5: What Makes a Good Web Site?
• Track 6: Common Misconceptions about Web Sites
• Track 7: How to Get “Traffic” to Your Web Site
• Track 8: Search Engine Optimization (How to Get Found)
• Track 9: Paid Internet Advertising Strategies
• Track 10: Getting Links to Your Web Site
• Track 11: Guerrilla Internet Marketing Strategies
• Track 12: Implementing Your Internet Marketing Strategy

CD 7: How to Triple Your Number of Doctor Referrals

• Track 1: Building Your Professional Referral Marketing System
• Track 2: What Referring Doctors Want
• Track 3: Professional Referral Marketing Faux Pas
• Track 4: The Role of the Practice Marketing Representative
• Track 5: The Key Referrer Program
• Track 6: Tactics for Cultivating and Sustaining Strong Relationships
• Track 7: Professional alerts
• Track 8: Program Sheets
• Track 9: Practice Presentation Kit
• Track 10: Bonding Over Food
• Track 11: Courting the Front Office Staff
• Track 12: Reverse Engineering Referrals
• Track 13: Gifts to Referrers
• Track 14: Proving Yourself to a New Referral Source
• Track 15: More Referral Strategies
• Track 16: Cross-Promotion
• Track 17: Putting It All Together

CD 8: How to Hire Outstanding Creative Talent

• Track 1: Most Important Next Steps
• Track 2: Marketing Planning Process ‚ Review
• Track 3: Marketing System Elements
• Track 4: How to Hire Good Creative Talent
• Track 5: Common Traits of Successful Practitioners
• Track 6: Inspiring Success Stories You Can Learn From

Get Healthcare Marketing Strategies – Stewart Gandolf & Lonnie Hirsch, Only Price $49 

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Unlock your full potential with Healthcare Marketing Strategies – Stewart Gandolf & Lonnie Hirsch courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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