FullFunnel -B2B Marketing Strategy Playbook – Andrei Zinkevich
$70.00
In StockFullFunnel -B2B Marketing Strategy Playbook – Andrei Zinkevich… In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
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FullFunnel -B2B Marketing Strategy Playbook – Andrei Zinkevich
HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:
In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.
As a result, every single team meeting ends with marketers going red-faced when sales and executives ask:
“WHERE are the leads?”
Have you ever been in these shoes?
If yes, you know what’s going to happen next.
You become an order taker getting tasks from sales and executives, and limit marketing campaigns to:
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Gated e-books to get contacts that are transferred to sales as “leads”
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Landing pages that promote demo calls without giving an idea of what the product is all about, price, use cases, etc.
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Writing scripts and setting up automated cadences for SDRs
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Producing salesy content about product features and publishing company news that delivers 0 value to your market
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Webinars that are sold as educational events but in reality are pure product pitches
You know how lousy it feels and that this “marketing” is doomed, but you’re blamed for poor performance.
You realize that you are burning out your market, but you can’t stop because this is the only way to not get red-faced during team meetings.
You understand that marketing should be done differently and try to present the ideas, but they get shut down in the process.
And the worst thing is that you start questioning your credibility and ability to deliver.
INTRODUCING: THE B2B MARKETING STRATEGY PLAYBOOK
Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B tech and service-based companies from the United States and Europe that have high ACV (average contract value) and long sales cycles.
We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.
We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.
You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:
Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Align execs and sales on what success looks like
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
Produce an accurate estimate of budget, team, tools to achieve revenue goals
Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.
ROI taxes your company is paying right now
Full-Funnel Marketing Strategy Framework
Define a clear goal
How to segment your market and identify the most lucrative market segments
How to develop an Ideal Customer Profile
How to conduct customer interviews
Develop the buying committee
Account segmentation
Differentiation and positioning strategies
How to develop and validate a unique value proposition
Develop a marketing and sales process based on the buyer journey
B2B marketing dashboard
How to identify channels for marketing and prospecting
How to define the growth areas and marketing focus
How to launch new programs with growth sprints
How to develop a full-funnel marketing plan
The B2B marketing strategy toolkit
Get access to all the documents, templates, and swipe materials you need to develop an effective B2B marketing strategy.
Market segmentation template
Ideal Customer Profile template
Account segmentation template
Customer interview questionnaire
Buying journey template
Client-centric marketing & sales process template
Marketing plan template
Unique value proposition formulas and validation questionnaireb
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