Do It Yourself Local SEO For The Small Business Owner – John Shea

Description

Buy Do It Yourself Local SEO For The Small Business Owner – John Shea Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

• Setting up your website for local search
• Setting up your Google+ business page
• Adding your business to important website directories such as Yelp
• Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
• I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
• I show you the importance of content and how to optimize it for your business
• I provide ways to generate more reviews for your business on Google, Yelp and others.
• I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Course Curriculum

Introduction To The Course

• What To Expect In This Course (0:59)
• Who Am I? Why I Created This Course (3:14)
• What is local SEO? (3:59)
• Pricing – This Course Vs. Using An SEO Agency (2:40)

Setting Up a Simple Website for Business

• Do You Build Your Own Website Or Pay Someone Else To Build It? (2:10)
• Why Your Website Must Be Mobile Friendly in 2015 (1:59)
• Learning WordPress – A Simple Content Management System (3:31)
• Squarespace – Simple For The "Do It Yourself" Crowd (2:42)

Setting Up Your Google+ Business Page

• Introduction To Google+ For Business (1:50)
• A Poor Google+ Business Page Vs. a Good Google+ Business Page (6:15)
• An Example Google+ Business Page Setup (5:02)
• Using Canva To Create a Header Image (1:49)
• Posting on Google+ For Business (1:54)

Setting Up Your Yelp Business Page

• Setting Up a Yelp Business Page (2:10)

Basic Social Media Setup

• Facebook Business Page Setup (3:20)
• Setting Up a LinkedIn Business Page (1:53)
• Setting Up a Twitter Profile (1:49)
• Run a Social Media Contest To Generate Buzz (2:00)

Creating Business Listings for Local SEO

• Name, Address, and Phone Consistency For Your Business (2:56)
• Building Citations (aka Business Listings) (8:44)
• What are Data Aggregators? (2:44)

Tools For Building Citations, Rank Tracking & More

• Check Citation Errors For Free With Moz Local (5:44)
• Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More (7:21)
• GeoRanker For Checking Your Rankings (1:27)
• UpCity Local SEO (12:15)

Optimizing Your Website for Local SEO

• Adding Name, Address, and Phone (NAP) To Your Website (3:40)
• Using The "Wordpress Local SEO" Plugin For Your Site (1:45)
• Local SEO Articles Worth Reading (4:44)

Content Writing

• Using Yoast SEO For WordPress (1:45)
• Why Content Is So Important (5:05)
• Building Content Pages For Your Services (2:43)
• The Google Keyword Planner – Keyword Research (4:47)
• Adding Heading Tags (1:22)
• Adding an "Alt" Tag To Your Images (3:56)
• Hiring a Writer for Only $5 (5:46)
• Link To Other Relevant Content On Your Website (2:37)

Social Syndication

• Setting Up JetPack To Post On Social Media Automatically (3:10)

Asking for Reviews From Your Customers

• Why reviews are very important for your small business (4:01)
• The Review Generator Handout (2:05)

Getting Links From Other Websites aka Backlinks

• What Are Backlinks? (3:40)
• Simple Ways To Get Backlinks for Small Businesses (1:56)

Other Business Sites To Consider Signing Up On

• Thumbtack (2:23)
• Angie's List & HomeAdvisor (2:26)

Where To Go From Here

• Your Overwhelmed – If Your Willing To Hire Someone (2:03)

Conclusion

• Wrapping Up (3:01)
• New Lecture

Get Do It Yourself Local SEO For The Small Business Owner – John Shea, Only Price $37

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