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Packt, Zach Miller – Retargeting and Remarketing The Ultimate Guide Made Easy
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Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit…
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Retargeting and Remarketing The Ultimate Guide Made Easy
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple JavaScript code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Style and Approach
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy. If you’re ready to take your marketing to the next level, learn more about how to utilize retargeting (aka remarketing) in your business now
About the Author
Zach Miller
Zach Miller is a sales funnel consultant. He has built multiple 6- and 7-figure businesses for his clients and himself. He teaches the same marketing ideas that he has taught his clients and students. He loves delivering as much value as he can upfront. He has expertise in, and has written a book on, sales funnel secrets and he teaches the same concepts to thousands of his students. He has 15+ years’ experience with a variety of skills, including HTML, website design, eBay and Amazon drop shipping, online marketing, SEO, email marketing, and most importantly sales funnels.
Table of contents:
Introduction
- Introduction
- Retargeting Overview
- The Retargeting Companies
- Social Media Retargeting
- Make Sure You Qualify
- User Intent and Engagement
- Segmentation
- Taking Your Traffic’s Temperature
- Banner Ad Sizes and Graphic Design
- Frequency Caps
- Google Retargeting
- Perfect Audience Walkthrough
- How Tracking Platforms Differ
Success Hacking
- What Is Success Hacking?
- Success Hacking the Landing Pages
- Success Hacking the Offer
- Success Hacking Ad Copy
- Success Hacking Traffic Source
- The Success Formula
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