Course Curriculum

The Badass B2B Growth Guide
The Foundation

Play F1: Know Your Market

Play F2: Having a Growth vs. Fixed Mindset

Play F3: Don’t Be a Debbie Downer

Play F4: How to Elegantly Explain What You Do

Play F5: Ditch the Pitch

Play F6: Starting Conversations with Strangers

Play F7: Don’t Exceed Your Prospect’s Speed Limit

Play F8: Solutions Disguised as Problems

Play F9: How to Explain What You Do in a Cold Email in One Sentence

Play F10: How to Start Conversations with People Who Aren’t Buying

Play F11: Go for No

Play F12: Deposits & Withdrawals

Know Your Prospect’s Jobs-to-be-Done

Play PM1: Your Market’s Motivations

Play PM2: Fireballs vs. Flowers

Play PM3: How to Become An Insider

Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done

Play PM5: Jobs to Be Done Interview Guide

Play PM6: Example of a Jobs-to-Be-Done Interview

Play PM7: The Lingo Library

Play PM8: How to Be More Interesting to Prospects

Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?

Play PM10: How to Get the CFOs to Buy In

Outsourcing List Building

Play LB1: Getting Started

Play LB2: Defining Your Targeting Parameters Using Sales Navigator

Play LB3: The Specific Oversees Researcher I Recommend

Play LB4: Example of a Lead List You’ll Get Back

Cold Calling

Play CC1: The Pain Triangle

Play CC2: The Educational Based Cold Call Script

Play CC3: Example: Educational Based Cold Call Script – Sales Coach

Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech

Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security

Play CC6: Leveraging Wins to Attract Similar Clients

Play CC7: What to Say When a Gatekeeper Picks Up

Play CC8: Cold Call Transcript That Booked a Meeting

Place CC9: How to Cold Call a Trade Show Lead

Play CC11: Live Cold Call — Ghosted Prospect

Play CC8 – Real Cold Call

Play CC12 – Example SaaS Cold Call Script

Play CC13: Real Cold Call – Accusation Audit

Play CC14: 14 Killer Cold Call Openers

Voicemail

Play VM1: Five Voicemail Formulas

Play VM2: The 8.9 second voicemail

Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned

Cold Email Copywriting

Play CW1: Don’t Believe the Hype

Play CW2: The Triplet

Play CW3:: Go for No

Play CW4: How to Use Humor to Increase Response Rates

Play CW5: Your Customers Are Your Best Salespeople

Play CW6: Turning a Skeptic into a Buyer

Play CW7: How to Explain Things Clearly

Play CW8: Show, Don’t Tell

Play CW9: Casual Copywriting Example

Play CW10: The Secret to Creating Memorable Cold Email Copy

Play CW11: Sales Copy Teardown (Before & After)

Play CW12: Are You Pitching or Proving?

Play CW13: Example of Hype-Free Copy in a Cold Email

Play CW14: 2 Things I Learned from Jason Fried About Copywriting

Play CW15: Casual Copywriting Examples (Before & After)

Play CW16: The Secret to Getting More Positive Cold Email Responses

Play CW17: 3 Ways to Increase Cold Email Response Rates

Play CW18: How to Use Emotions to Motivate Prospects

Play CW19: Steal Like an Artist to Increase Open Rates

Play CW20: Chase — Features into Benefits Makeover

Play CW21: Before & After

Play CW22: Who’s Your Villain?

Play CW23: How to Use Humor to Increase Response Rates

Play CW24: Ditch this word

Play CW25: What Pisses People Off?

Play CW26: Steal This Porsche Ad

Cold Emailing

Play CE:00 – The Easier Way to Start Conversations With Strangers

Play CE1: The Biggest Cold Email Mistake

Play CE2: Cold Email: Subject Lines

Play CE3: The Testimonial Email

Play CE4: Bring Back That Loving Feeling

Play CE5: Cold Email: Follow-up After Direct Mail

Play CE6: 15 Minutes of Fame

Play CE7: Leveraging Shared Audiences

Play CE8: Reactivate Lost Opportunities

Play CE9: Medicine for the Problem

Play CE10: Example for SaaS

Play CE11: The Cold Call Email

Play CE12: Personalization at Scale

Play CE13: No Response — The Surrender Email

Play CE14: No Response — The Presumptive Negative

Play CE15: No Response — The Hail Mary

Play CE16: Cold Email From the CEO of Rippling

Play CE17: Shining a Light on a Problem

Play CE18: Informative & Entertaining

Play CE19: Introducing Two People via Email

Play CE20: The 4T Email — A High Converting Formula

Play CE21: Low Friction Calls to Action

Play CE22: Email to Start a Conversation with an Innovator

Play CE24: The 4-Part Video Series

Play CE25: How to Respond to, “Send Me Some Information” in Email

Play CE26: Example of a 3 Touch Sequence for a List Building Service

Play CE27: The Cold Email that Booked a Meeting and Sales with GEICO

Play CE28: The One Sentence Email

Play CE29: Example of a Personalized 4T Email

Play CE30: Example of a 4T Email to Target

Play CE31: 4T Email that Got the Attention of a Busy CEO

Play CE32: A Cold Email Written by a Customer to a Prospect

Play CE33 One of the Best Cold Emails I’ve Ever Seen

Play CE34: Scaling Personalized Email in Cold Emails

Play CE35: Hyper-Personalized 4T Email that Got a Positive Response

Play CE36: The Cold Email that Got a Response from a Director of Sales

Play CE37: How to Write a Damn Good Email in 8 Minutes

Play CE38: 6 Low Friction Calls to Action that Start Conversations

Play CE39: Post Webinar Email that Starts Conversations

Play CE40: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”

Play CE41: How to Get a Response from a Busy Person — Teardown

Play CE42: Example — Personalized Email that Got a Positive Response

Play CE43: Illumination Cold Email (How to Change the Status Quo)

Play CE44: How to Respond when a Prospects Asks for Information via Email

Play CE45: What Zelda Can Teach You About Writing a Good Cold Email

Play CE46: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared

Play CE47: Real Personalized Cold Email with Positive Response

Play CE48: Real Positive Response — Illumination Question + Low Friction Cal

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