Soft Topic Copywriting Secrets Home Study Course

Description

Buy Soft Topic Copywriting Secrets Home Study Course Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Soft Topic Copywriting Secrets Home Study Course

What and How  . . .

WHAT:

The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.

The 7-module curriculum is:

Module 1: – Mind Management: Yours and Your Reader’s

•  Five questions you must answer before you write a word
•  What does your reader REALLY want?
•  Features and benefits and the difference between them
•  The hook and how to identify it
• FAQ’s

Module 2 – The Headline: Like a Stop Sign

•  What’s your story?
•  The purpose of your headline
•  Core building blocks of your headline
•  Tearing headlines down and putting them back together – only better
•  FAQ’s

Module 3 – Body Copy: Structure

•  The overall structure of your sales letter
•  Examples of different approaches to copy structure
•  Four questions readers need answered
•  Beats: from sub-head to sub-head
•  FAQ’s

Module 4 – Body Copy: Persuasion

•  Five elements of effective persuasion
•  Writing in compelling chunks
•  Bullet points
•  What to do to inspire action
•  FAQ’s

Module 5 – Email: To Sound Spontaneous

•  Your point of focus
•  Writing from the heart
•  Inspiring your reader to take action
•  The power of autoresponders
•  FAQ’s

Module 6 – Subject Line: A Knock at the Door

•  The facets and angles of your message
•  How long should a subject line be?
•  How a subject line does what it does
•  Conceptual vs emotional subject lines – and how they are different
•  FAQ’s

Module 7 – Unseen Influence: 7 Psychological Triggers

•  Searching for patterns
•  Simple rules of thumb
•  The central route vs the peripheral route
•  Shortcuts and stereotypes
•  FAQ’s

Get Soft Topic Copywriting Secrets Home Study Course – Anonymous, Only Price $93

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Unlock your full potential with Soft Topic Copywriting Secrets Home Study Course courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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